Web 2.0, Webinar and Youtube - B2B Marketing Zone

Reaching Higher Conversion Rates in Sales and Marketing Webinars

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. By using the right webinar solutions and deploying best practices one can reach much higher conversion rates and unleash the true power of interactive marketing. A2T Components.

Conversion Rate

Conversion Rate Webinar Metrics Conversion Work Management

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? What exactly is “Web 3.0?&# A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Link to a specific part of a YouTube video by Matt Cutts.

LEADSExplorer

LEADSExplorer Resources Best Practices Paid Search Agency

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. youtube landing pages enewsletter RSS webinars / webcasts Google.

Lead Ranking

Lead Ranking Top of Funnel RSS Lead Nurturing

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License. United States License.

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.

Optimization

Optimization Web 2.0 Planning Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It is by IAS – a B2B marketing agency from England.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, to be successful with social media, you have to provide real value and that usually comes from great content.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Mapping content to the industrial buy cycle For this part of the article, I’m going to rely on what I learned from a webinar by GlobalSpec and Frost & Sullivan.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. United States License. United States License. Theme: Contempt by Vault9.

Conference

Conference Social Media Work Management Marketing Budget

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Move them from awareness to inquiry – get the prospect to sign up for a webinar. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. Google Analytics may be all the power you need. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Bamboo Project Blog

Buzz Marketing for Technology

JUNE 27, 2008

June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0 One of the beauties of Web 2.0 So heres this weeks activity: Use a Web 2.0 Comments (13). |.

Web 2.0

Web 2.0 Wiki Work Management Tagging

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Management

Sales Management Pricing Price Marketing Websites

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. If this particular use of blogs caught on broadly, it could represent a new approach to organizational knowledge management.â?? More openness to change here. Trusted Space. Twittergram. University.

Enterprise Management

Enterprise Management Work Management Paid Content Marketing Management

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Reaching Higher Conversion Rates in Sales and Marketing Webinars

Best Random but Interesting Posts, Articles and Resources of 2009

Webinars

Trending Sources

How to Fail at Social Media

Webinars

Social Media's Next Victim?

The Fun Theory: How to Change Behavior

The Recession is Here - Time to Become an Eco-Marketer

The Enemy of Productivity

The Rise of the Content Marketer « The Effective Marketer

Generating More “Educated Leads” on a Small Budget

The Twofold Benefit of Optimizing Marketing Content

A Blogging Style to Call Your Own

The Role of B2B Marketing is Shifting from Lead Generation to.

Optimizing Your WordPress Business Blog

Social Media with Email Marketing – is it the Super Combo?

101 Tips from 50 Small Business Bloggers

Top 10 Clichés to Avoid in B2B Marketing Content

How Relevant Marketing Content Helps B2B Branding

Focus on Content in B2B Marketing

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Business Value of Social Networking

5 Things Industrial Marketers Must Do to Attract Engineers and.

Variety of Content is the Key in the Early Stages of the.

Content Auditing and Mapping it to the Industrial Buy Cycle

how to use social media - lessons from ama digital conference

Deconstructing the Four Stages of the Industrial Buy Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

How to Make Your Business Blog Be All It Can Be

Are You Creating Irresistible Offers with Your Email Marketing?

Don't Count on Marketing Automation to Solve All Your Lead.

Successful Industrial Websites Require Part DiY and Part.

Industrial and B2B Customer Engagement Simplified

The Bamboo Project Blog

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

High-Performance Email Marketing for Attracting and Engaging.

B2B Lead Generation Using a Business Blog

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Creation Made Easy

5 Rules of Website Redesign for Engaging Engineers and Industrial.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

The 6 essential rules of a website redesign – Ignore them at your.

7 Strategies for Using Content to Market Industrial Products

The Disconnect Between B2B Content Marketing and Customer Engagement

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