Paul Gillin

JUNE 17, 2010

Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. It doesn’t really matter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JULY 8, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

DECEMBER 1, 2010

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 (<a href=&# [link] >Here’s the video of her terrific presentation</a>).

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? I would add Cisco to that list.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

APRIL 13, 2011

Provide a suggested tag for attendees to use when posting photos or videos from the event. Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

DECEMBER 16, 2010

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

MARCH 24, 2011

Instead of blitzing the market with press releases following the October 28 rollout, it focused its energies on a multi-author blog , Twitter account and YouTube channel to deliver a steady stream of updates on topics that address a variety of customers ranging from designers to purchasing VPs.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

MARCH 9, 2012

Assumptions are breaking down, however, thanks to a willingness to change and the success of campaigns like last year’s Old Spice “ The Man Your Man Could Smell Like ,” which combined traditional TV advertising with a brilliant series of companion videos on YouTube.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50