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Industrial Marketing Today
JUNE 19, 2018
Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. This is only a content summary.
Industrial Marketing Today
JUNE 20, 2014
Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up with joy, right? Not so fast!
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Industrial Marketing Today
JULY 16, 2012
The EPC company decides which vendor will supply the valves and level controllers that go on the fabricated system. In other words, your customer has little to no influence on the selection of the preferred vendor. This is typically an EPC (Engineering, Procurement and Construction) company and is the technical buyer.
Industrial Marketing Today
DECEMBER 1, 2011
They will do their research online and create their shortlist of vendors long before they will engage with your salesperson. Industrial buyers are skeptical about vendor claims. Truth: Don’t wait for the phone to ring, that call may never come. Industrial buyers are in charge these days, not you.
Industrial Marketing Today
AUGUST 26, 2011
They know what they need and are looking at vendor sites for specific information. Engineers usually refer to a list of approved vendors when they need to source industrial products. Yes, a company blog does enhance their reputation and social media does increase their reach. That is not always the case in the industrial sector.
Industrial Marketing Today
NOVEMBER 10, 2011
It is only at the last stage, Procurement when buyers have already prepared a shortlist of vendors do they contact a manufacturer’s sales rep. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers.
Industrial Marketing Today
FEBRUARY 12, 2012
Manufacturers benefit by: Viewed as a collaborative partner not just a vendor. This is a key consideration for your customers and you because design wins lead to RFQs and production orders. Involved throughout the decision making process (just the position you want to be with lead nurturing).
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