target 
The Effective Marketer
APRIL 26, 2012
4: The seeding strategy , which determines the initial set of targeted consumers chosen by the initiator of the viral marketing campaign. There are typically three types of people you can target: Hubs: well-connected people with a high number of connections to others. 2: The structure of the social network .
The Effective Marketer
APRIL 16, 2012
Target viewers who will share the ad: sounds obvious but is more difficult than you imagine. Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared.
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The Effective Marketer
MARCH 22, 2012
Lack of targeting (too broad a vision/strategy which is never revised). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence).
The Effective Marketer
FEBRUARY 20, 2013
Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment.
The Effective Marketer
SEPTEMBER 29, 2010
Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. That’s why it still amazes me that discussions about following a formula for success often get stuck in how you define “success&# instead of discussing the differences between target markets.
The Effective Marketer
FEBRUARY 19, 2013
Do you need to test whether your message is on target (based on your buyer personas) or do you need to get prospects through the marketing funnel and further qualify them? ” Do you want to generate leads to the top of the funnel or do you need to close deals that are being worked on right now? These are simple, but important questions.
The Effective Marketer
JANUARY 26, 2012
The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections.
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