Marketing Insider Group

FEBRUARY 14, 2017

The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web […]. The post Don’t Have a Super (Bowl) Budget?

Cost 146

Cost Tactics B2B Marketing Effectiveness 146

KoMarketing Associates

MAY 26, 2016

With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. B2B marketers use social media for completely different reasons than their B2C counterparts. The sales funnel is much more intricate and the buying process is more time consuming than B2C.

Social Media 183

Social Media SEO Media B2B 183

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2C.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Martech

APRIL 4, 2023

In addition to everything you can do with the drive-bys, you can make predictions based on their unique browsing history, for example: Show content similar to the content they have already viewed (in the same category, by the same author, with the same tags or keywords, etc.) Keywords or tags. Here’s why. Categories.

Marketing Websites 115

Marketing Websites Content Marketing AI Tagging 115

Top Rank Marketing

NOVEMBER 1, 2023

Just as B2B marketing has transformed from boring-to-boring to much more exciting B2C-like content experiences and storytelling, so too has LinkedIn undergone a shift from the static resume repository of long ago to a platform rich with industry-specific creators, influencers, and subject matter experts.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Envy

FEBRUARY 13, 2021

B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. B2C customers are consumers, and B2B customers are companies. You get a choice for this one: GTM means either Google Tag Manager, or Go To Market. BR is your website and/or email Bounce Rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SmartBug Media

OCTOBER 28, 2020

Installation is easy, much like installing a tag in. Google Tag Manager or dropping the HubSpot pixel onto your site. This is a great option for B2B and B2C marketers alike. Backed by Adobe, Bizible is another useful bit of multi-touch attribution technology suited for B2B and B2C alike.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Kaon

SEPTEMBER 13, 2017

Filed under: CEO Corner , Geek Talk , Marketing Guru , News , Sales Tools , Trade Show Trends Tagged: 3D AR , 3D Augmented Reality , Entrepreneur , Kaon AR , Kaon VR , virtual reality , VR. Read the article on why these technologies are important to your business growth, and schedule a demo with us to experience it for yourself.

Trade Show 0

Trade Show Business Tagging B2B Sales 0

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. Here are some key takeaways: What does a B2B DSP do that a B2C DSP can’t?

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Be authentic.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. B2B reactivation is different from its B2C counterpart as a communication strategy. You’re also looking at how your marketing automations performed at each step and how they were tagged by source, vertical, intent, dollar amount, and other factors.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

Sana Commerce

MAY 17, 2023

Or because you can’t “target” buyers in B2B the same way you can consumers (B2C). It doesn’t matter if your website or web store is B2B, B2C, D2C, B2X — your users and/or buyers are searching for information on your business and products. How does B2C SEO differ from B2B e-commerce SEO? Avoid numbers or special characters.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. By pulling data to automatically generate email variations from one HTML tag, marketers can create one-to-one, individualized subscriber experiences. This piece originally appeared in Customer Think. The email marketing tide has turned.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

EveryoneSocial

FEBRUARY 16, 2021

If you are looking for reaching massive general audiences and major exposure, celebrities are the best bet, though that comes with a hefty price tag. Primarily enterprise B2C companies gain the most by working with celebrities on social media promotions. B2C brands may want to work with influencers on Facebook and Twitter.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Biznology

JANUARY 13, 2020

Remember that while your prospects may work in the B2B world, they live in the B2C world. So can improved use of H1 and related tags and other structural signals. Those expectations will vary depending on your industry, but don’t use your status as a B2B marketer as an excuse to cut corners here. Lead Generation.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

DemandBase

MARCH 30, 2020

There is no dependence on hit-or-miss third-party segments, we know we are only delivering ads to users from our target accounts based on their IP address and other tag- and cookie-based identifiers. Nor are we optimizing to those consumer outcomes like clicks, likes, etc. Optimizing to the wrong, usually short-term, KPIs like CTR.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Heinz Marketing

MAY 26, 2020

For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising. It’s most useful to B2B companies but that does not mean B2C companies cannot find it useful. Instagram is a popular photo and video sharing platform, so it’s very visually stimulating.

Social Media 120

Social Media Social Marketing Media Paid Search Agency 120

Exo B2B

NOVEMBER 28, 2023

These include: Index your posts (keywords/tags) Respect the SEO hierarchy (h1, h2, h3) Use Yoast SEO to “green” your posts We’re not talking about cheating by saturating search engines with keywords and tags. Well, it focuses more on the B2C aspect, but still… The article illustrates many issues other than SEO.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Customer Experience Matrix

JUNE 2, 2015

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. How simple?

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Exo B2B

MARCH 6, 2024

Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. 4- Optimize for search engines (SEO): Use relevant keywords in your titles, meta tags and content to improve your blog’s ranking in search results. Whether B2C or B2B.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Oktopost

SEPTEMBER 4, 2020

For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Linkedin also have its Insights Tag. By the way, even if you don’t use the Insights Tag for retargeting you should still install it on your website to get LinkedIn insights on your web traffic.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Customer Experience Matrix

NOVEMBER 5, 2015

The system even provides its own Javascript tag to post directly from Web pages and emails. Nearly all B2B marketing automation systems do have form and page builders, but Iterative is targeted primarily at mid-tier B2C marketers, who are less likely to expect them. This can happen in real time (yay!) or via batch file imports.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Oktopost

JULY 18, 2023

Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. But they’re not directly asking for a solution – they haven’t tagged any prominent brands in email marketing software – they’re just shouting into the void.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Your Social Inbox will aggregate all network mentions, but if the customer didn’t tag your company, spelled your name incorrectly, or took their issue to a forum or blog, you won’t see it.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Zoominfo

APRIL 24, 2020

Activity from the company IP address is then tracked across a number of digital properties and sources, and subsequently paired with relevant topic tags. B2C and B2B companies are alike in that they both sell services and products to people — operating in a circling system of consumption. That last point is important.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Martech

AUGUST 12, 2021

Visually mapping the content supply chain was eye-opening to the execs at one R&D-heavy B2C firm, especially when aligned with product supply chain and marketing campaign planning, showing why content production needed to get engaged at each step, rather than as an afterthought at the end.

Enterprise Management 115

Enterprise Management Digital Asset Management Demand Paid Search Agency 115

SendinBlue

APRIL 19, 2021

But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C. What’s the difference between B2B vs B2C marketing automation? Marketing automation for B2B shares the same principle as B2C marketing automation : triggering an automated message or series of messages in response to email subscriber activity.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Customer Experience Matrix

OCTOBER 20, 2016

Once you apply that filter, nearly all the remaining firms sell largely to B2C enterprise clients. Input data, no matter how complicated, is converted to these entities by splitting each record into components that are tagged with their original meaning and relationships. is an exception.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Trade Press Services

SEPTEMBER 18, 2023

This is an excellent tool for promoting products to new audiences and is especially relevant for B2C and local companies. This tool can help define the type of content in search or provide actions or tags for users that use Gmail or the Google suite.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Webbiquity

JANUARY 30, 2020

million tagged Instagram posts. To effectively manage and optimize B2C influencer campaigns, you can connect with professionals from the top agencies for help. They regularly use branded hashtags such as #danielwellington and #DWPickoftheDay. Image via Instagram. Harness the Power of Influencers. Image via Instagram.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. And now we are about to be driven by immersive experiences. Learn more about our current offerings here www.kaon.com.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Zoominfo

JUNE 7, 2018

Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. Search regularly for other hashtags associated with your brand, and browse through recent posts tagged with your company location.

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

KoMarketing Associates

MARCH 6, 2018

“The B2C world has been doing this for some time, and B2B marketers are now recognizing how to use the right data to hone in on the right audience, all with a pretty lean team and minimal effort. “Marketers continue to invest in programmatic because it’s the most efficient way to buy media.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

Biznology

JUNE 6, 2018

While general-purpose CRM (like Zoho, Salesforce or Pipedrive) play well with marketing automation platforms, many B2C businesses use proprietary CRMs, purpose built for specific industries: pest control, home health aides, dentistry, and dozens of others. – Allow agents to tag and segment prospects based on interest or funnel position.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167