Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Social Media Survey – Find out what others are doing about it. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

MARCH 17, 2014

Twitter, LinkedIn, Facebook, Google+, and other social media sites. Surveys and polls (Gallup, Survey Monkey). Surveys and polls (Gallup, Survey Monkey). Wikipedia, and other specialized encyclopedia sites. Books and ebooks on Amazon and other book sites. Public Libraries, professional and academic journals.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

APRIL 4, 2011

Twitter is extremely powerful for reaching audiences and building relationships. Twitter is fast becoming the preferred vehicle of communication between companies and their customers. One interesting tool in particular is Twitter #chat. They aren’t engaging the customer and are therefore not serving much of a purpose.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to be on Twitter. If your target audience spends their day on Twitter, then that’s where you should be engaging with them. Maybe they prefer to interact there because there’s no character limit (like the 140 characters on Twitter.)

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JUNE 9, 2010

The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. I will tell you I’ve gotten clients directly from Twitter, Facebook and LinkedIn, so I must be doing something right. There are a number of Twitter tools. … and time is money.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

SEPTEMBER 24, 2011

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Leave a comment, watch a video, fill out a survey? Content marketing is a buzz word not just because marketing people like new buzzes.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

MAY 26, 2010

They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn. If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Fill out a survey? Content marketing isn’t a buzz word because marketing people just like new buzzes. What is it you’d like readers to do? Watch a video?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

NOVEMBER 13, 2014

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

FEBRUARY 1, 2012

Ask them how they feel about something you’ve posted, or survey regular readers about what they’d like to see on your blog. Likewise, surveys include options for interaction. Follow Straight North on Twitter and connect with Straight North on Facebook. Make them feel as if they are a part of the blog.

Opinions 100

Opinions Marketing Analytics Tools Click Rate Copywriting 100

Writing on the Web

APRIL 25, 2012

While there are the obvious personal benefits of using Twitter for your own online bookmarking and networking, the sheer volume of Pinterest users alone also represents great potential for business. Check out the Straight North Blog , or follow @StraightNorth on Twitter! 3 Big Reasons to Survey Your People.

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100