Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. So, how do they work?

Curation 85

Curation Social Media Analytics Personalization 85

accelerate agency

MAY 24, 2023

But just how can you improve your SEO strategies? Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Vision Edge Marketing

APRIL 16, 2024

CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. Iterative data analysis is a fundamental component of refining strategies and achieving advantageous excellence.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

PathFactory

MAY 30, 2022

Analytics Training. Analytics are key to fast, meaningful campaign optimization and iteration. he value of PathAnalytics is that is can inform everything from content strategy to budget allocation by channel, and our analytics drive key decisions across the board. Post Track Launch – Track Analytics Training.

Training 40

Training Analytics Allocation Content 40

Sana Commerce

JUNE 8, 2022

B2B e-commerce analytics – Turning data into strategies. Catch up on this 30-minute session with Sana Commerce’s Jan van Werkhoven who shares their knowledge and expertise on business analytics and turning them into strategies. During this session, our speaker covers: What is analytics about. White paper.

Analytics 52

Analytics Webinar Metrics B2B Paper 52

Act-On

OCTOBER 24, 2018

Here are a few tips on how to use data and analytics to revamp your marketing strategy? Are you unsure how to interpret and leverage your data?

Analytics 109

Analytics Marketing Strategy Marketing & Strategy Tips 109

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. All of this gives you a better idea of how to improve your Twitter strategy for sustainable growth.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

accelerate agency

MAY 24, 2021

But just how can you improve your SEO strategies? There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Vision Edge Marketing

MARCH 12, 2024

A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth. One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. This, in turn, results in both top and bottom-line benefits.

Training 242

Training Work Management Paid Search Agency Analytics 242

Content Marketing Institute

AUGUST 17, 2023

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

Marketing & Strategy 89

Marketing & Strategy Analytics Marketing Strategy Paid Search Agency 89

Digilant

APRIL 6, 2021

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers. Data Analytics and Your Brand.

Paid Content 52

Paid Content Analytics Marketing Strategy Marketing & Strategy 52

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. We’re also going to arm you with practical strategies to turn these challenges into opportunities. It’s exciting, but where do you even start?

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Everything Technology Marketing

DECEMBER 11, 2013

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Episode Transcript. I’m your host, Jason Rodriguez. Jason Rodriguez: So today I’m chatting with Wade Hobbs.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

NuSpark Consulting

SEPTEMBER 23, 2012

Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. Now, you can add remarketing options by using Google Analytics data. . For more details on remarketing with Google Analytics, click here. It’s proven to work well as a tactic.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo provides insights into their content strategy , helping you refine yours. Performance analytics. This way, you and I can see what resonates with our audience and adjust our strategy accordingly. Traffic analytics. This way, we can tweak our strategies based on real data. Competitor analysis.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. With so much data to wade through, however, it can be a daunting task for CMOs to create a data strategy that serves multiple constituents and produces a return on investment.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Valasys

JULY 1, 2021

Excelling at their customer experience management (CXM) strategy is certainly paramount for B2B marketers and is even more important in the current calendar year, owing to the wake to the next normal. Customer experience management has evolved a lot now as compared to the past years. Download the eBook to learn more. Download Now.

Analytics 52

Analytics Optimization Digital Transformation Marketing & Strategy 52

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Uncover Content Strategies In Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. If a business doesn’t have a strategy, then how do they know what is the right track? Therefore, why would they need analytics? Set your strategy. Understand the medium.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

Leadspace

SEPTEMBER 29, 2016

Others rely on predictive analytics. Using Predictive Analytics to identify your target accounts. Predictive Analytics is, at its core, a way of processing far more information than humans can process. The post Why Your Account-Based Everything Strategy Needs Predictive Analytics appeared first on Leadspace.

Lead Ranking 63

Lead Ranking Analytics Lead Scoring Demand Generation 63

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Improved strategy and planning . Decisive Actions and the Hidden Value within the Process of Data Analytics. segmentation.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Marketing Insider Group

MARCH 11, 2024

Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. If that’s still your strategy, that’s one reason why you aren’t generating leads. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Vision Edge Marketing

MARCH 26, 2024

Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Data Insights and Analytics : The power of technology extends beyond instant interactions to the realm of data insights and analytics.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Crimson Marketing

AUGUST 13, 2014

Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tools for trust: The key to winning the cooperation of sales partners in go to market strategy is trust, says Jennifer.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Webbiquity

MAY 9, 2023

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. Tip 3: Develop a Content Strategy Consistent and compelling content is the core of any successful social media marketing campaign. How do you know your tactics are working?

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? Google’s substantial market share in search engines significantly influences how SEO strategies are developed and implemented. Image Source: Statistica So, what exactly is SEO forecasting?

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Martech

APRIL 19, 2024

After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

API 114

API Analytics Google Marketing Analytics Tools 114

Aberdeen

MARCH 22, 2019

Speech Analytics is Key to Voice Efficiency. For businesses that aim to improve their use of voice as a customer interaction channel, speech analytics remains a key enabler. Aberdeen’s August 2018 Speech Analytics study shows that the adoption of this technology has increased by 73% between 2016 and 2018 across contact centers.

Analytics 40

Analytics Marketing AI Marketing & Strategy Customer Satisfaction 40

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. But what are the specific ways that GTM professionals are using AI?

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143