spot Resources Related Topics 
Martech
OCTOBER 11, 2023
B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. But that is the exception, not the rule. Get MarTech!
Brandpoint
JULY 11, 2022
Check them out to add some new resources to your list! AdAge Content topics: Marketing, advertising, agency life and tech Why read: AdAge merge marketing and advertising into one site full of industry news – it’s an awesome resource for staying updated on the broader communications industry.
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Vision Edge Marketing
JUNE 16, 2020
We tend to agree with Tim Ellis, CMO of the NFL , that the sweet spot is to match positioning at the intersection of pain and passion points. The intersection between the pain points, the passion points, and your solution is the sweet spot for your positioning statement. Should you focus on pain points or passion points?
Convert
SEPTEMBER 4, 2020
RECOMMENDED RESOURCE : Analytical cookies are not necessary and require consent under PECR [and the GDPR]. RECOMMENDED RESOURCE : It does not matter whether the cookies constitute personal data or not. How big this blind spot is depends on a few factors: First, the services you use to collect your data. Measure your blind spot.
Heinz Marketing
AUGUST 25, 2022
Rather than waiting for someone to ask for help (which is hard sometimes), positioning yourself as someone who is there as a resource to them can go a long way. Here are 4 tips you can implement to add value and be an effective resource for your team: 1. Take the load off (when you can). Be an extension of their learning.
Choozle
JULY 14, 2022
Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.
Savanta
JUNE 30, 2014
In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term. So how do you find the positioning sweet spot? Managing a B2B brand isn’t easy.
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