WebMarketCentral

MAY 7, 2007

With that in mind, here are 11 Web 2.0 social tagging sites to avoid. Not very friendly for a social tagging site! Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0 Saves you the time and trouble.

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Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

MAY 3, 2007

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

MARCH 28, 2007

Looking for help with your Web 2.0 First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 As they point out with regard to Web 2.0 As they point out with regard to Web 2.0 Many of the sites are also, not surprisingly, Web 2.0-related;

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Web 2.0 Resources Digg Tagging 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A A growing number of Web 2.0-savvy A growing number of Web 2.0-savvy

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Social Media Web 2.0 Media Tagging 20

WebMarketCentral

SEPTEMBER 18, 2008

A growing number of Web 2.0-savvy savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

JUNE 22, 2009

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. There's even a term for this alleged uselessness: social notworking. Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

JANUARY 7, 2008

Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. As Paul Dunay points out, the explosion of social media sites has spawned its own acronym : YASN (Yet Another Social Network).

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

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Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

OCTOBER 22, 2009

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. Social Tagging. Tags: Web 2.0

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Social Media ROI Web 2.0 Media 20

WebMarketCentral

JUNE 5, 2008

and the explosion of social media over the past few years are more than just new technological tools for PR professionals to adopt—they change the philosophy of PR. And through various forms of social media—blogs, video, wikis, forums, podcasts, social bookmarking and networking sites—they have made themselves participants.

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PR Social Media Web 2.0 Media 20

WebMarketCentral

DECEMBER 10, 2009

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. Social Tagging Need to Know. Tags: Web 2.0 It's a very interesting list. me ), among others. Paul del.icio.us

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Social Tagging Web Marketing.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. monthly growth rate for the year—still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

NOVEMBER 26, 2007

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing.

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." Social Tagging.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

APRIL 15, 2009

When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity.

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix. Social Tagging Web Marketing.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

APRIL 22, 2009

The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

DECEMBER 22, 2008

Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. She recommends new initiatives (such as getting executives using Viddler to answer questions directly from consumers) as well as building on the social media efforts already being led by Scott Monty.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

OCTOBER 12, 2009

While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. The recent United Airlines breaks guitars incident is one extreme example of this.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. And aren't the tools pretty easy to use?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Are Comments the Next Social Layer?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Proponents state that social networking technology can help promote similar interactions in a virtual environment. The same goes for social media technology.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

Social Media 20

Social Media Optimization Digg Web 2.0 20