Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. Youtube: 1.5 Social media business statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Seventy-three percent of B2B marketers surveyed said their video marketing is generating positive results, according to a study from ReelSEO. Online Video Views Are Rising Rapidly. B2B Video Blossoms.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

KoMarketing Associates

MAY 19, 2015

As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. I’ll let you decide what the lesson is there. Let’s try again.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. With a blog post, you know what to look for: readers.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Hubspot

JANUARY 24, 2018

We asked our respondents about all sorts of different platforms and techniques -- YouTube, Facebook, interactive video and more. The most eye-catching metrics, surprisingly, came from LinkedIn, suggesting that a video revolution could be set to take place on the 'professional' social network in the coming year.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Hubspot

DECEMBER 11, 2019

In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. When it comes to online content consumption, both millennials and Gen Z spend most of their time watching videos and visiting social media sites. hours per day while Gen Z averages 3.4

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. They do not offer any free versions.

Paid Content 52

Paid Content Social Media Pricing Price 52

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What to do now to be more competitive online. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sprout Social

NOVEMBER 11, 2019

Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The same study notes that 36% of Gen Z will “do something else” while a digital ad is playing. Instagram ambassadors.

Paid Search Agency 89

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 89

BenchmarkONE

SEPTEMBER 13, 2018

If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. 4: Social Mention. Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Sprout Social

JANUARY 9, 2017

In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Here are three things to know: 1. Use Videos. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). DJ, I know, I am certain, that you have a social media stat of the week. Listen Now. The RSS feed is: [link].

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. ” The same goes for your social media presence. Social Bakers.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Social Media. Check them out!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Optinmonster

FEBRUARY 15, 2024

Host Social Media Takeovers Like the City of Calgary 11. Invest in Case Studies Like OptinMonster 13. Marketers use social proof as a tactic for conversion rate optimization by easing the minds of worried customers. These are the 6 different types of social proof: Customers: Social proof from your existing customers or users.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Webbiquity

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Stats Media Emarketing 100

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users. Conclusion.

Stats 111

Stats Planning Work Management Marketing Management 111

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

OCTOBER 28, 2012

Search engines and social networks will roll out a new feature one week, then BOO! Facebook Brand Engagement Grows 896% [Study], From Search Engine Watch. To see more intriguing mobile marketing stats, check out the full story here. Isn’t it scary how quickly the marketing world is moving these days?

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Social Media Video Statistics 3.1 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

APRIL 17, 2012

Are you considering how influential social proof can be in that mix? Furthermore, a CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. 5) Case Studies & Testimonials. Then approach them for a testimonial or case study.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Convince & Convert

JUNE 8, 2012

Social Media Stat of the Week: Only 33% of Americans Have Followed a Company in Social Media. Jay : This new research, the social habit was put out just today, as a matter of fact. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Sprout Social

FEBRUARY 15, 2017

Just like any other social network, YouTube has its own space for businesses to create communities. But on YouTube, it’s essential to learn how to get more subscribers. In case you’re curious, YouTube subscribers are exactly like your other social media followers. Regularly Post New Content.

Youtube 73

Youtube Tips Case Studies Lead Scoring 73

Optinmonster

APRIL 23, 2020

Data from an Ahrefs study of two million pages suggests that very few sites less than a year old achieve that ranking. Our roundup of video marketing stats shows that: People are watching video across all age groups. Social Signals. Google’s official word is that social shares are not a direct ranking factor.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

DECEMBER 23, 2010

A Few Successful B2B Campaigns IBM, the technology and IT consulting giant, started using social media for B2B marketing before many were even on social networks. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Contently

DECEMBER 6, 2016

A regular YouTube video of someone playing a guitar wasn’t interesting. It would star two-time Oscar-winner Kevin Spacey and be directed by David Fincher, director of The Social Network, Fight Club, and other groundbreaking movies. Once anyone could produce music and put it online, the internet exploded with zombie tunes.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Buzz Marketing for Technology

JUNE 27, 2008

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. 150 favorites | 3621 downloads | 64 embeds ( Stats ). Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Embed Video?

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

NOVEMBER 18, 2014

Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. According to a study from TrackMaven , posts with 80+ words garner 2X as much engagement. But there''s a huge flaw with this strategy.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100