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Follow Friday Blog Post, Take Two

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MackCollier – Mack Collier is a social media consultant, trainer, and speaker. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. Maybe you’ve followed all of those folks and are looking for more. still think the Follow Friday blog post is a good idea. Inbound marketing. Paul’s whole M.O. Check it out.

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Thoughts on the Death of Cold Calling

The CRAP Report

Matt makes the common observation that all that is heard today is that all a company needs to do is focus on their inbound marketing and social media efforts, and they’ll be all set in regards to lead generation.  So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one.  Not For B2B Appointment Setting. 

Greasing Marketing and Sales

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tools and social media to sell more effectively. HubSpot’s blog featured a guest entry yesterday from Sales 2.0 CEO Nigel Edelshain, entitled “ What the Heck is Sales 2.0 (& Why Should I Care)? ”  Nigel, as I found out in the article, is the man who coined the term “Sales 2.0:”. Sales 2.0 is about sales people using Web 2.0 Photo Credit:  ralphbijker via Flickr.

Interview with David Meerman Scott

The CRAP Report

Not to just to reach the media, but to get into the search engines.  No one was talking about that at that time.  Facebook and Twitter have their own sections…. I had stuff on social media before, but the tools have changed.  People were talking about search engine marketing, but that sort of started in the late ‘90s.  There were actually people in tears!  You needed a .edu

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. inches of snow to melt.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. huge part of social media is understanding your audience. Sort of.

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What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

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Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

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Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.

10 Social media metrics every marketer needs to know

Biznology

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. ” Why do brands need help with this?

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Rifles trump shotguns in this case!

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. ROLE OF SOCIAL MEDIA. INSPIRATION.

12 inspiring social media monitoring case studies

Biznology

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Like this post?

Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right.

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How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics.

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. Weak relational links.

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty Strategy

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Social Media StrategiesAdvertise on YouTube.

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When Social Media Hurts

Haley Marketing

As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company. Is that enough?

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%).

Social Media Marketing: It's Complicated.

Synecore

The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. Sean’s response : “I would say the question itself is half right or half wrong, depending on how you look at it.”. “I think your starting in the wrong place with a focus on particular social channels.