Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%)

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. That being said, the majority of marketers (73%) also stated that they will be creating the most content for social media in the year ahead.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. People around the world spend an average of nearly 2.5 hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

SocialPilot

APRIL 26, 2024

“The key to success is not in spending time, but in investing it.” These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active.

Social Media 93

Social Media Effectiveness Media Top of Funnel 93

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media.

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 195

Social Media Media Twitter ROI 195

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 80

Social Media Template Work Management Marketing Management 80

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Spending 97

Spending Paid Search Agency Top of Funnel Cable 97

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Benchmark Email

JANUARY 2, 2024

They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift). The answer… The post The Benefits of User-Generated Content and Social Media Influencers in Email Marketing appeared first on Benchmark Email.

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech Advisor

MARCH 19, 2020

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 144

Social Media Research Social Marketing Media 144

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Social Media 122

Social Media Media Traffic Tips 122

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Engage and Interact Allocate resources for actively engaging with your audience on social media.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 102

Social Media Work Management Marketing Management Media 102

sagefrog

NOVEMBER 6, 2023

Marketing campaigns are never a set-it-and-forget-it type of situation. To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales.

Social Media 52

Social Media Social Marketing Planning Tips 52

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced? Why it’s important.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Martech Advisor

DECEMBER 10, 2019

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. And the massive reach of Facebook and Instagram continues to dominate marketing spend.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

SendGrid

JANUARY 27, 2022

You probably don’t need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of social media’s reach: There are currently 3.78 billion users on social media worldwide—that’s almost half of the world’s population.

Social Media 84

Social Media Social Marketing Media Business 84

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data?

Intent Data 62

Intent Data Lead Ranking Marketing Automation Services Top of Funnel 62

Stevens & Tate

JANUARY 24, 2023

Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. Why You Should Focus On Engagement Social media allows you to connect directly with your audience.

Social Media 123

Social Media Media Search Engine Marketing PR 123

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social.

Social Media 115

Social Media Social Marketing Media Paid Search Agency 115