Webbiquity

JULY 1, 2021

Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Reasons to Choose Alternative Small Business Funding.

Small Business Marketing 177

Small Business Marketing Peer-to-peer P2P Business 177

Webbiquity

NOVEMBER 11, 2021

Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Image credit: Francesco Califano on Unsplash. Guest post by Dylan Berger. Upsell and Cross-Sell.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. Small but steady investments can produce big gains, no matter how saturated your market might feel. Show what you can do for them.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). You’ve got better ways to spend your limited time.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. There are many different ways to generate leads, but one of the most effective and popular methods is through the use of lead magnets. So, why are lead magnets the best lead generators?

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

Webbiquity

FEBRUARY 7, 2020

Businesses that have focused on innovation and branding have done particularly well. These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Biznology

JANUARY 22, 2018

If no one has a patent, you win. First, does someone else own your business and value it? When an innovation catches on, those with its patents own it. Patents don’t mean much if the owner is a small company or an inventor. Patents are the only way a small company sits at the big boys’ table.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Marketing leaders can prevent this negative impact on morale and optimism by using proven and effective strategies to design their marketing budgets.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

NOVEMBER 29, 2019

Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Guest post by Sean Dudayev.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Zoominfo

OCTOBER 20, 2020

What’s most interesting in the data is how product rollouts differ among small, mid-market, and enterprise companies that have faced unprecedented challenges in 2020. Small companies show spunk in total launch numbers. Small companies can be highly innovative and entrepreneurial, and the launch volume may reflect survival instincts.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Marketing Insider Group

MAY 10, 2021

Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. And sadly, they’re wrong on both counts. Content marketing can help businesses in any industry enter new markets and hang on to the ones they already have.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Webbiquity

JANUARY 18, 2022

If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Biznology

AUGUST 12, 2020

This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? of funding.

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Envy

AUGUST 17, 2022

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation i s now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments. Here are some examples of RevOps automation in action.

Automation 115

Automation Allocation Business Marketing Qualified Leads 115

Unbounce

OCTOBER 18, 2021

For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!— Meet allWomen—a Small Team with a Big Mission. They only speak to women , not all people—duh.). but there’s no reason they can’t pack the same punch. What’s in a mission statement?

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Envy

JANUARY 17, 2022

When building a startup, most Founders work according to a mental check list. Startup founders love working their way down, across and back up the list, ticking off the successful achievements and adding more goals along the way. It’s Not All About the Product. Reading Time: 6:25 minutes well spent. Make sure product works.

Ad Building 118

Ad Building Startups Paid Search Agency B2B 118

Martech

JANUARY 26, 2024

Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. No one wants to pay attention to you if you’re there just to pitch your product. Each week I tackle reader questions about building product, driving growth, and accelerating your career. That’s why they work. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. In an environment like this, new opportunities for startups abound.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

APRIL 18, 2022

Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s It causes the problems of sunglasses or eyewear sliding down the face, resting on cheeks, leaving imprints, and hitting lashes.”. I needed to figure out how my e-commerce business could get over that hurdle.”.

Work Management 104

Work Management Marketing Management Buy Software 104

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Startup founders know marketing matters. Outsourcing marketing is one of the ways to maximize the success of a new venture. No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. Many business owners, CEOs and other decision-makers will find that the role of the CMO has evolved a great deal in recent years.

CMO 114

CMO Demand Generation Agencies Advertising Agencies Work Management 114

chiefmartech

JULY 11, 2022

I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. Nearly half (47%) of automations created on their platform were built by business users — not IT or engineering professionals. Apologies for the lull in posting. With a huge backlog of cool things to share with you.

Automation 101

Automation Enterprise Management Work Management Planning 101

Hubspot

FEBRUARY 24, 2022

Raising startup funding is one of the most exciting, challenging times for a company. The CEO searches for investors, loans, grants, and other forms of funding to help their business grow. If successful, the startup has the capital to continue building its products or providing new features to customers. The downside?

Startups 73

Startups Work Management Tips Paid Search Agency 73

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

chiefmartech

FEBRUARY 6, 2021

Bubble is one the leading no code platforms for building web apps. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. 17% of “no coders” in the census worked at small businesses. Build without engineers (66%).

Enterprise Management 116

Enterprise Management Startups Work Management Marketing Management 116

Optinmonster

APRIL 4, 2024

Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. You’re not alone.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Thinkers360

FEBRUARY 16, 2024

Congratulations to all our Supply Chain influencers who participated! Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

chiefmartech

JUNE 4, 2023

A super short summary of that memo: while Google and OpenAI were busy investing in their own massive but “closed” large language models (LLMs) with Bard and ChatGPT, a foundation model from Meta — LLaMA — was released/leaked as open source. ” Pause here for a moment. Sharks, in comparison, kill about 10.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Outgrow

APRIL 9, 2024

EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! The first one is, at what age do you want to retire? Saksham Sharda: How many hours of sleep can you survive on? Saksham Sharda: Pick one. Don McGuire: I jump on the Peloton.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

chiefmartech

JANUARY 14, 2023

Partly due to macroeconomic factors — small recession? Oh, one more thing: they’ll need to adapt to a tech landscape that is about to undergo multiple seismic shifts. If you draw it on a chart, it looks a little like an “S” — hence why people talk about S-curves in tech strategy and investment. big recession?

API 136

API Software Startups Mobile Marketing 136

Sage Marketing

APRIL 12, 2023

Like learning but short on time? Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Source: [link] 2. Source: [link] 4.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Like learning but short on time? Looking to stay sharp and up to date on the business world without having to constantly slog through news articles and websites? Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Source: [link] 2. Source: [link] 4.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Martech

SEPTEMBER 23, 2022

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own.

Work Management 103

Work Management Marketing Management Ad Building Budget Programs 103

Hubspot

JUNE 14, 2021

COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners. With minority business owners experiencing a cash crunch, not many could secure loans to keep their doors open. Get Certified as a Minority-Owned Business.

Tips 94

Tips Business Startups Small Business Marketing 94

Lenny's Newsletter

AUGUST 29, 2023

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. I wish we did earlier on. It’s one of my biggest mistakes.”

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93