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The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. My favorites are: – filetype: use the ‘filetype’ search parameter to specific files like PDF, DOC, XLS, PPT, and more.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Multiple search options. Among the techniques to accomplish this: Internal search engines. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Most Popular” blog posts listed on the sidebar. 3. Consistent Delivery Matters.

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Inbound Marketing Analytics 101

The Effective Marketer

Search Engine Optimization. Paid Search. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Your Website & Landing Pages. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1.

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How An Old School Product Leveraged A New Mobile App

The Effective Marketer

It opened our eyes into how we should be positioning [the way] people search for stain solutions” The transformation in the perception of the Clorox brand was also a key success for the company.

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Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO.

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Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO.

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Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

You, however, are likely to be working more frequently with only a couple folders and have to keep browsing your folder tree searching for them. Go to “File”, select “new” and the “search folder” option. You can create several search folders and when you need to find specific emails (e.g. you simply click on that search folder.

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