A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. My favorites are: – filetype: use the ‘filetype’ search parameter to specific files like PDF, DOC, XLS, PPT, and more.
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