Webbiquity

JUNE 20, 2017

Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. With a small amount of legwork, your buying committee can compare vendors to determine which solution offers your business the most relevant contacts within the most valuable accounts.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Zoominfo

JULY 15, 2019

Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign. If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend.

Activities 246

Activities Branding Brand Identity Sample 246

Zoominfo

MAY 20, 2018

If you don’t have the resources to hire an outside vendor, you can, of course, conduct the interviews in-house. If you use a third-party vendor to conduct your win/loss analysis interviews, they will likely prepare their own list of generic questions. Step 2: Develop your win/loss analysis questions. Was it a good fit from the start?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

OCTOBER 5, 2021

Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign. If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend.

Activities 130

Activities Branding Brand Identity Sample 130

Biznology

JULY 30, 2012

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. Happy prospecting to all.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Zoominfo

MAY 3, 2018

The vendor you choose will determine the quality of your database append. For an in-depth guide to selecting a data vendor, check out Try Before You Buy: Data Sampling Strategies. If you’re ready to prioritize your B2B database , contact ZoomInfo today. Wider marketing reach. Choose wisely. Database Cleanse.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. They get: Company data from one vendor Contact data from another Tech stack data from another Intent data from another Investor and funding data from another Company IP Address data from yet another.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Parsing can scan a text block for keywords and extract them.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A Complete Data Solution When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Zoominfo

MARCH 16, 2017

If you don’t have the resources to hire an outside vendor, you can, of course, conduct the interviews in-house. Develop Your Win/Loss Analysis Questions If you use a third-party vendor to conduct your win/loss analysis interviews, they will likely prepare their own list of generic questions.

Analysis 100

Analysis Work Management Marketing Management Sample 100

Zoominfo

MAY 13, 2019

Let’s look at a few reasons why a business might decide to work with an outside vendor: New contacts: It’s not uncommon for a sales rep to update CRM data or search a company database to understand a prospect’s purchase history. Pay close attention to vendors who have proven success with companies similar to yours. Data accuracy.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

FEBRUARY 23, 2018

ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s look at a few reasons why a business might decide to work with an outside vendor: New contacts: It’s not uncommon for a sales rep to update CRM data or search a company database to understand a prospect’s purchase history. Get a Demo Why Do I Need A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

AUGUST 16, 2022

Here’s a sample opening line to incorporate into your talk track: “Hey [prospect name], this is John Smith from ZoomInfo. Is there an internal challenge that is preventing you from considering a new vendor?” Due to these regulations, it’s better to be up-front and honest with your prospects at the start of every call.

Cold Calling 100

Cold Calling Enterprise Management Work Management Zoominfo 100

Zoominfo

DECEMBER 1, 2021

Multi-vendor data enrichment strategies drive business insights and competitive advantage Smart data managers know a single provider can’t meet every data need. Multi-vendor data enrichment comes into play to operationalize multiple data providers by creating what’s called “enrichment waterfalls” for each field.

Marketing Management 100

Marketing Management Ideal Customer Profiles SIC Zoominfo 100

Zoominfo

SEPTEMBER 20, 2018

We also recommend including one or two writing samples—even if they aren’t required. Modern customers conduct most business online—whether they’re researching products and potential vendors or simply looking for a piece of content. For more information about improving your marketing and recruiting efforts, contact ZoomInfo today.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Zoominfo

FEBRUARY 6, 2018

Use the following tips and tricks to choose the best data provider for your needs: Request a free trial to put each vendor’s contact information to the test. Ask how often each vendor’s database is updated. Determine where each vendor gets their information. Check review websites to get customer feedback on specific vendors.

Product 164

Product Sales Qualified Leads Cold Calling Lead Qualification 164

Zoominfo

NOVEMBER 25, 2018

Some sample KPI’s to look at include: Cost per lead. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Conversion rates.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

OCTOBER 31, 2019

I’m ZoomInfo’s Senior VP of Revenue and veteran salesperson Patrick Purvis. Consider the difference it makes, for example, when you know that the prospect is an Information Security vendor selling anti-virus software … and you have a list of VPs of IT. How can you fix it? But, there’s a catch.

Top of Funnel 178

Top of Funnel Work Management Marketing Management Zoominfo 178

Zoominfo

MAY 27, 2019

Here are the content types that do this best: Vendor-neutral blog posts related to common search query terms and keywords. Here are the types of content that work best during this phase: Vendor or product-specific webinars. Data sheets, work samples, or product demos. Whitepapers, checklists, how-to’s, or webinars.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

Only B2B

JUNE 2, 2022

The Rain Group analyzed 488 B2B customers and 489 vendors in 2018 and discovered some interesting statistics: These figures show that it is still alive. According to ZoomInfo , 50% of purchases occurs after the fifth touch, whereas most salespeople stop up after the second. Is Cold Calling A Thing Of The Past?

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Zoominfo

JANUARY 24, 2019

Content: The content that resonates with someone at this stage is typically vendor-neutral. The content the buyer consumes at this point is generally more salesy and vendor-specific. He books an appointment with his vendor of choice. The post Content Mapping for Marketing Success appeared first on ZoomInfo Blog.

Top of Funnel 159

Top of Funnel Content Paid Search Agency Marketing & Strategy 159

Zoominfo

OCTOBER 31, 2019

I’m Patrick Purvis, ZoomInfo’s senior VP of revenue and a veteran salesperson. Consider the difference it makes, for example, when you know that the prospect is an Information Security vendor selling anti-virus software … and you have a list of VPs of IT. It’s a complicated problem, so let’s break it down.

Top of Funnel 130

Top of Funnel Work Management Marketing Management Zoominfo 130

Strategic-IC

SEPTEMBER 23, 2020

76% of B2B buyers are ready to have a social media conversation with potential vendors. Albeit that the sample is small, the results are indicative of why your colleagues may be reticent to take part. 31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients. Our advice? Don’t push.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Strategic-IC

SEPTEMBER 23, 2020

76% of B2B buyers are ready to have a social media conversation with potential vendors. Albeit that the sample is small, the results are indicative of why your colleagues may be reticent to take part. 31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients. Our advice? Don’t push.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Zoominfo

JANUARY 20, 2018

Content: The content that resonates with someone at this stage is typically vendor-neutral. The content the buyer consumes at this point is generally more salesy and vendor-specific. He books an appointment with his vendor of choice. Example: This person purchased a new car last year. Let’s use the same example.

Top of Funnel 100

Top of Funnel Content Ideal Customer Profiles Paid Search Agency 100

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92