Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Understanding your account’s position in the customer journey can help craft your strategy. When your deal closed? How did you create the conversation?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

The Mx Group

OCTOBER 18, 2017

From predictive tools to social listening, to intent monitoring, to marketing automation and more, ABM takes advantage of the latest B2B marketing strategies and technologies. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? A webinar on Halloween? What IS account-based marketing?

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. However, there was a rise in the number of people watching the on-demand webinars.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. To use this, create different campaign record types for each of your different types of marketing programs, like email, webinars, direct mail, tradeshows, and website/landing pages.

Salesforce.com 48

Salesforce.com Features Marketing Management Marketing Analytics Tools 48

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

DiscoverOrg

AUGUST 14, 2018

A bit further on, as part of your ABM strategy, you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Understanding your account’s position in the customer journey can help craft your strategy. When your deal closed? Products & Services.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

A bit further on, as part of your ABM strategy, you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Understanding your account’s position in the customer journey can help craft your strategy. When your deal closed? Products & Services.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Customer Experience Matrix

NOVEMBER 30, 2011

Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. Even better, attend SalesFusion's December 6 Webinar on the topic ( register here ). CRM integration is a fundamental feature of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

NOVEMBER 4, 2010

It’s tempting to discuss the business strategy behind this, but I assume that you Dear Reader are a marketer and therefore it's not your problem So let’s look at what the system actually does. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Contacts are rescored nightly.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Going into 2021, the need for surgical precision in personalization is going to continue to be a forcing agent in any good ABM strategy. ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. This means we need the right tech and strategies.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

The Mx Group

NOVEMBER 17, 2017

B2B Marketing Strategy. Brand Strategy. Buyer Strategy. During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. In other words, how can you show an ABM strategy drives real revenue compared to non-ABM?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! A traditional banner ad gets a CTR of.01%.,

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Webbiquity

JULY 12, 2016

Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Google Review Count: 44,200. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e.,

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. Eloqua Discover for Salesforce.com (click to enlarge).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

DECEMBER 18, 2014

Michael Gerard, CMO of Curata and Joe Gelata, our own Director of Demand Gen discussed the measurement of content initiatives in last week’s webinar: “Measuring the Impact of Content Marketing on Your Pipeline” (full version at the end of this post). The technology is here now, it’s just a matter of putting it to use.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Tomorrow, join us for a webinar all about how to use interactive content as part of a cohesive, powerful marketing stack.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Jackie Walts

MARCH 6, 2019

I’ve recently found the ability to see better engagement metrics, especially specifics on who opened an email but didn’t click and how prospects interacted with each part of an email. I recommend reading articles from the knowledge base or attending one of the “new features” webinars. Data modeling has gotten easier too.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MARCH 9, 2011

I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. So let me try again.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others. Related posts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

LeanData

SEPTEMBER 29, 2015

With that in mind, three notable B2B figures came together recently to unburden themselves on a webinar they titled: “Confessions of Former Lead Marketers about the Move to Account-Based Marketing.” It’s a quality-over-quantity strategy that creates a better view of a buyer’s journey. This is not your typical webinar.

Account Based Marketing 49

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 49

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. Campaign actions are also constrained: for example, the system can send emails but has no particular support for other media such as direct mail or call centers.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

MAY 1, 2011

These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. I’d like to share five things to consider, strategies which have cemented sales and marketing alignment at our company: Talk about revenue. Each of these touch points can move a lead closer to becoming a viable sales opportunity.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Alternatively, an organization may use the open source LAMP stack and OpenOffice and save a great deal on software licenses.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? At last report, the program was generating a 400 percent ROI based on revenue generated that could be attributed directly to, or influenced by, leads that came directly from the blog.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

NuSpark Consulting

MAY 28, 2011

You didn’t know at the time that those doing initial research could be customers down the road if nurtured properly. You guys only knew the basics of Salesforce.com. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. I am sure you noticed your increased close rates.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You didn’t know at the time that those doing initial research could be customers down the road if nurtured properly. You guys only knew the basics of Salesforce.com. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. I am sure you noticed your increased close rates.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

AUGUST 12, 2011

Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? Ken Molay, President of Webinar Success, emphasized the core concept behind having a webinar in the first place: engaging prospects.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

LeanData

SEPTEMBER 29, 2015

With that in mind, three notable B2B figures came together recently to unburden themselves on a webinar they titled: “Confessions of Former Lead Marketers about the Move to Account-Based Marketing.” It’s a quality-over-quantity strategy that creates a better view of a buyer’s journey. This is not your typical webinar.

Account Based Marketing 40

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 40

LeanData

SEPTEMBER 29, 2015

With that in mind, three notable B2B figures came together recently to unburden themselves on a webinar they titled: “Confessions of Former Lead Marketers about the Move to Account-Based Marketing.” It’s a quality-over-quantity strategy that creates a better view of a buyer’s journey. This is not your typical webinar.

Account Based Marketing 40

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 40