Two Minutes with Tim: How to Get Started with Account-Based Marketing
The Mx Group
OCTOBER 18, 2017
From predictive tools to social listening, to intent monitoring, to marketing automation and more, ABM takes advantage of the latest B2B marketing strategies and technologies. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? A webinar on Halloween? What IS account-based marketing?
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