article thumbnail

How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

By being transparent, we stay true to our #1 value of Trust and reinforce our commitment to the responsible use of AI. Feel free to email me at cwarsham@salesforce.com. Have you implemented AI in content marketing? We’d love to hear what you think about these use cases and guidelines.

article thumbnail

6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. It’s important for both teams to be transparent and hear from one another about what they are working on,” advises Brandpoint Marketing Coordinator Lauren Mandery.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 4)

Seismic

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

article thumbnail

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

2. More transparency. The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Talk about transparency!) Believe me, there was definitely some ugly.

article thumbnail

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

2. More transparency. The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Talk about transparency!) Believe me, there was definitely some ugly.

article thumbnail

How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

August Scott is the manager of Physical Security Technology Systems, where she leads a team responsible for the deployment, maintenance, and administration of all Salesforce.com global security systems. Commenters praised her transparency and asked for tips on how to support loved ones embarking on similar journeys.

article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

Engagement and transparency over official posturing. Small experiments, testing and data, intimate customer tribes, engagement and transparency? We’re able to be transparent with our clients because we have data to prove our approach works. It’s a specialized tool that syncs with Salesforce.com and other CRMs.