ANNUITAS
JUNE 18, 2012
Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. 2. More transparency. Talk about transparency!)
ANNUITAS
JUNE 18, 2012
Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. 2. More transparency. Talk about transparency!)
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Allocadia
JUNE 7, 2019
Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.
Allocadia
APRIL 16, 2019
Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.
Hubspot
MARCH 8, 2011
Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. In industries that have formed in the last 10 or so years, the opposite seems to be happening where the winner takes all (or at least 80% of the market cap in that given industry). Why Raise More Money?
Heinz Marketing
DECEMBER 16, 2019
Jon Ferrara: We went through an age of Mad Men marketing that drove a man to, particularly salespeople, who basically bagged them and tagged them in the Enterprise Oracle days. Market automation is basically a tool that you take an eyeball and you put it in it and you basically do lead nurturing until it’s marketing qualified.
Customer Experience Matrix
MAY 8, 2013
The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. This sort of contact management is quite different from HubSpot’s traditional focus on attracting inbound traffic or even from conventional marketing automation.
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