ViewPoint

FEBRUARY 23, 2018

Engagement and transparency over official posturing. Small experiments, testing and data, intimate customer tribes, engagement and transparency? We’re able to be transparent with our clients because we have data to prove our approach works. It’s a specialized tool that syncs with Salesforce.com and other CRMs.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Allocadia

JUNE 7, 2019

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. We aim to change that with this new layer of actionable insight. Next, you’ll assign top-down investment targets for each stage.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. We aim to change that with this new layer of actionable insight. Next, you’ll assign top-down investment targets for each stage.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 2, 2019

He took on the task of finding a solution that could help, with two key criteria in mind: it had to be cloud, and it had to connect to Salesforce.com, Marketo, and Netsuite if it was going to really make a difference. Full transparency for budget transfers and reconciliation. Real-time visibility into actual spend versus plan.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Allocadia

APRIL 3, 2019

After evaluating her options, Allison chose Allocadia because it was built from the ground up for marketers, enables marketing planning and forecasting, and syncs seamlessly with Salesforce. She also prioritized the alignment of marketing with finance to enable accurate forecasts.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100