sales SEM Related Topics 
WebMarketCentral
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
WebMarketCentral
NOVEMBER 7, 2007
I believe the answer is that a lot of advertisers have had bad experiences—not because SEM isn't effective, but because campaigns were poorly implemented. WebMarketCentral now offers a focused career opportunity search tool just for marketing & sales professionals, powered by CareerBuilder. Check it out. _
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WebMarketCentral
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? The goal, as she states it, should be rather on "maximizing lead volume at an acceptable (profitable) cost/lead."
WebMarketCentral
SEPTEMBER 15, 2008
Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0
WebMarketCentral
APRIL 7, 2009
Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.
WebMarketCentral
AUGUST 14, 2008
SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Four Tricks to Gain An Unfair Advantage on AdWords by Search Marketing Standard "Unfair advantage" may be stretching the case a bit, but author Andrey Milyan nevertheless presents four tactics that enhance your SEM results with Google AdWords.
WebMarketCentral
FEBRUARY 4, 2008
Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. A FAQ page is actually a sales and marketing tool that can help qualify your website visitors and move them closer to doing business with you."
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