ClearVoice

JANUARY 26, 2024

Brand Authority and Thought Leadership It may seem like everyone wants to be a thought leader today, but this doesn’t mean putting out any old content will do. Nowadays, marketers focus on compelling content that other thought leaders and influencers want to curate for their followers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 Video in Business Awards Marketing categories. Then we cried.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Scoop.it

MARCH 26, 2019

Sales scripts. Essentially, content that keeps high-value prospects educated, engaged and moving through the sales cycle. With each well-positioned piece of content, a sales rep will have an easier time converting a prospect into a happy customer. Build Authority with Thought Leadership. One-pagers.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

SWZD

MAY 14, 2019

Today, the popular measures of ABM success include predictable revenue growth, higher margins, better deal velocity, shorter sales cycles, etc. – wipes a bead of sweat from brow – there was a keynote, breakout session, case study, or sponsored dinner for literally everyone. . And there you have it, folks.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. Contents 1. Runners-Up: Uberflip, Genesys.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Bluetext

APRIL 8, 2020

“We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. We need to do it too.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Heinz Marketing

FEBRUARY 24, 2020

I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops. When I started writing for the magazine, I worked on a lot of soft topics, what I would think of is softer topics like motivation or leadership or incentives.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

OutboundView

FEBRUARY 28, 2019

Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. Why use thought leadership?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Content Marketing Institute

SEPTEMBER 26, 2018

Among the benefits – shorter sales cycle (no. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. It will power the future of storytelling. Add your thoughts in the comments below.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

The ROI Guy

APRIL 8, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. Click here to learn more. #2 Click here to learn more. #3

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

MAY 31, 2012

Half of companies have no social media training in place: I thought Sirius Decisions was presenting a completely basic social media overview but then we all saw why: Jonathan Block (@ jblock ) showed us that 88% of b-to-b organizations have no dedicated social staff. Road to revenue starts with thought leadership – Symantec #Sds12.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

JULY 9, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Exo B2B

FEBRUARY 26, 2019

Another study from Altimeter shows that product-oriented content (29%) ranks above any other type of content, including thought leadership content (25%), branded content (18%), or enterprise-focused content (17%) that aim at generating transparence and loyalty. Your sales cycle will be accelerated by selecting well-qualified leads.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Contently

JULY 30, 2018

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S. Let the message guide the format.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JANUARY 16, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

ClickDimensions

SEPTEMBER 11, 2023

Different content can help your audience take the right next steps and move them through the sales cycle – below are key types of content you should consider for your campaigns: Educational Content: Provide valuable solutions through how-to guides, tutorials, and industry insights that address your audience’s challenges.

Demand Generation Agencies 131

Demand Generation Agencies Demand Generation Demand Generation 131

The ROI Guy

APRIL 26, 2013

PPTs are likely used by your sales reps in the middle of the cycle, but prospects can’t stand these presentations – with 1/3 rd having fallen asleep during a PPT presentations, and 1 in 5 rather wanting to go to a dentist than sit through another. So if traditional content is less than effective, what can you do to avoid the stall?

Best Practices 40

Best Practices Paper Advertising Benchmark Budget Programs 40

Contently

JULY 30, 2018

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in data on chronic health conditions in the U.S. Let the message guide the format.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

The ROI Guy

NOVEMBER 10, 2014

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. If value marketing and selling are not effectively implemented to account for Frugalnomics, the majority of your deals will continue to stall, sales cycles will get longer, and heavy discounting will prevail.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. If value marketing and selling are not effectively implemented to account for Frugalnomics, the majority of your deals will continue to stall, sales cycles will get longer, and heavy discounting will prevail.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? In the B2B world, sales cycles are long and decisions are collaborative. 82% of companies are already using content marketing to nurture leads , build trust, and position their company as a thought leader. Unique Data.

Research 234

Research Content Marketing Work Management B2B Thought Leadership 234

The Marketing Blender

OCTOBER 7, 2021

Why does the sales cycle take so long for B2B? With all these factors in play, much thought and attention to detail goes into the decision-making process. Organizations use comparison shopping and competitive bids to explore potential solutions from every angle, so it’s no wonder the sales cycle can be long and arduous.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

ClearVoice

SEPTEMBER 11, 2023

You must also reach accounts with complex organizational structures while navigating large buying committees and long sales cycles. Managing Complex Sales Cycle A B2B SaaS content strategy must address the unique dynamics of B2B purchasing. Here are the key challenges that stem from these hurdles: 1.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Adobe Experience Cloud Blog

JULY 17, 2017

One of the biggest deal killers (aside from timing of course) is being blindsided late in the sale cycle without a solid game plan. ” When used the right way, storytelling is extremely powerful and can help you more effectively relate to your buyer, create urgency and build trust. Charm Them with a Story.

Marketing Proposals 134

Marketing Proposals Marketo Sales Cycle Urgency Marketing 134

Sales Engine

AUGUST 23, 2016

This makes it tough for sales people to get the conversation started, which is why adding sales people to grow revenue is not a great strategy for the 21st century. I think that a lot of us who grew up in sales thought that we were awesome at prospecting. Remember the children’s game Chutes and Ladders? Congratulations!

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Circle Studio

NOVEMBER 15, 2018

Video is a powerful storytelling medium that B2B firms can leverage to get their message across for a variety of purposes including brand videos, products videos, case stories, culture and day in the life videos, client testimonials, how-tos and thought leadership videos, live streaming and pre-recording shows, just to name a few.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Sales Engine

OCTOBER 8, 2015

This makes it tough for sales people to get the conversation started, which is why adding sales people to grow revenue is not a great strategy for the 21st century. I think that a lot of us who grew up in sales thought that we were awesome at prospecting. Remember the children’s game Chutes and Ladders? Congratulations!

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

SWZD

SEPTEMBER 9, 2019

One was Gregory Pal , currently Chief Business Officer at Automat.ai (AI driven conversational marketing), who Grant said has amazing overall leadership capabilities and taught him a lot about leadership. What are your thoughts? These activities will be targeting by industries and companies. The Fastest Way to the Recycle Bin.

Enterprise Management 48

Enterprise Management Work Management Sales Qualified Leads Marketing Management 48

Sharpspring

SEPTEMBER 20, 2019

An Emphasis on Storytelling in Marketing. Even if you don’t have the budget for that type of production value, you can and should still use storytelling to shape your advertising. And with such motivation comes sales. We predict that in 2020, storytelling will be inextricable from effective advertising.

Paid Content 69

Paid Content Trends Paid Search Agency Lead Scoring 69

SalesIntel

DECEMBER 19, 2023

Perhaps even more importantly, when you publish engaging content on your profiles, you showcase your expertise and thought leadership, attracting potential customers and initiating the first steps in building meaningful relationships. Pose thought-provoking questions, share anecdotes, or seek their opinions on relevant industry topics.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. What is Thought Leadership and When Should You Use It (189K views). 6 Examples of Genius Brand Storytelling (209K page views). Make sense?

Lead Scoring 340

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 340

The ROI Guy

JULY 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3rd year in a row) is their “inability to effectively communicate value”. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

JANUARY 6, 2022

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Recommended Video Type(s): Thought Leadership and How-To 3.6 Video Marketing Storytelling 4.1 Video marketing storytelling best practices to give you a head start: 5. One-to-One Sales Video Length 3.8 Thought Leadership Video Length 4.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73