sales-and-marketing-management 
Martech
AUGUST 2, 2022
For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. And it matters — a lot — to the marketing teams that must stimulate demand but not over-promise. A typical sales guy says, ‘just buy it, whatever it is’.
Varicent
SEPTEMBER 25, 2018
25, 2018) — FunnelCake, a leader in Revenue Operations, announced today the latest release in its lead-to-revenue management system, closing the gap in Sales and Marketing alignment. FunnelCake’s lead-to-revenue management system integrates with Salesforce to help B2B companies manage their full funnel.
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Vision Edge Marketing
SEPTEMBER 19, 2023
With a customer-centric approach at the forefront, companies can position themselves as trusted partners, adapt to evolving customer demands, and solidify their market position in an increasingly competitive business landscape. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X
Webbiquity
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Act-On
APRIL 10, 2024
But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Luckily for marketers, lead scoring exists. For marketing and sales teams, that handoff is a potential minefield.
Heinz Marketing
MARCH 15, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) You'll learn: The types of marketers you should look out for when you build your team.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right.
Speaker: Steve Benson, Founder and CEO, Badger Maps
A great sales team starts with a manager who’s a great coach. You can manage activities and processes but people need to be guided to reach their full potential. Every sales rep has their own unique strengths and you need to be able to identify them to leverage their skills accordingly and empower your entire team.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. In other words, for you to be able to look forward with confidence, you must be able to look backward with confidence. For the other half? For the other half? We've got you covered.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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