Industrial Marketing Today

JUNE 8, 2010

The most frequent complaint that I have heard in the past year from my industrial clients is that their sales cycle has become longer, more complex and increasingly difficult to get on the buyer’s radar screen until it is too late. I have included my take on each step. The steps are: 1. Think: Reflect on the origins of your offering.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ).

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

DECEMBER 23, 2010

Youtube is the second largest search engine behind Google and when people query youtube, they are ASKING QUESTIONS and are looking for ANSWERS. RBeale.com is my personal web log where I share my thoughts on Internet Marketing, Sales and Sports. My Blog runs on the Thesis Theme for WordPress. link] Adam Hi Ryan.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

NOVEMBER 18, 2010

Its really simple: more traffic equals more leads, and more leads equals more sales. So the more entries there are in your blog = the more indexed pages your website has = the more chances of it getting traffic from the search engines. Higher Conversion (More Sales!) Generate More Leads - for Cheaper!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. is a free URL shortening service that provides statistics for the links users share online. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. Proprietary patent pending technology. Impressive client list.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. See a screenshot below of a search done for guest post info on Lisa’s blog… 4.

Blogger 40

Blogger Adsense Twitter Buzz 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Primarily sales and sales management, some marketing. Primarily marketing and marketing management, some sales.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Limited number of URL-shortening options .

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

seo.co

FEBRUARY 10, 2022

For example, let’s say you notice there’s a surprising number of people from Twitter visiting your site, but you don’t use Twitter for promotion very much. You could take advantage of this by increasing your efforts on Twitter, but also catering to that audience by writing snappier, Twitter-optimized headlines.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Google Search is people! In the past, too, Google was a little desperate. What can you do, then?

Paid Content 80

Paid Content Google Digg De-duplication 80

Customer Experience Matrix

MAY 6, 2010

Each page can incorporate CSS style sheets, tags for search engine optimization, social sharing widgets, data capture forms, and visitor comments. The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address. per sales user per month.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Optinmonster

AUGUST 2, 2021

These optin campaigns can be used on any website to grow your email list, get higher conversions, or make MORE sales. That’s because TrustPulse helps you leverage social proof to make more sales. If you’re making active sales, you can use Recent Activity or On-Fire campaigns. RSS content. Don’t be.

Acquisitions 83

Acquisitions Tools Top of Funnel Work Management 83

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. TW – Twitter. These are particularly important if you’re on Twitter , where social media abbreviations are commonplace. RSS – Really simple syndication or rich site summary. SEM – Search engine marketing.

Social Media 112

Social Media Cost Per Thousand Work Management Media 112

Hubspot

JUNE 19, 2014

The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. This is your total Sales and Marketing cost. You can decide if a given action is a lead or a sale.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 10, 2012

This episode features Marcus Sheridan of The Sales Lion. The RSS feed is: [link]. Actually, sitting here with me in an undisclosed hotel room in New Orleans, Louisiana, Marcus Sheridan, The Sales Lion. Pinterest is sending more traffic from Twitter. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Convince & Convert

MARCH 18, 2016

Whether you’re using content more for top of the funnel, whether you’re using it for sales enablement, even at the customer success level. They don’t organize it by topic, they don’t think about how their buyer is going to search for stuff. If you want to pull in blog articles, you can do it via an RSS feed.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Scoop.it

FEBRUARY 2, 2022

It can help turn your employees into your biggest advocates and your sales representatives into top sellers. Add the content URL to your Scoop.it Select to edit it and replace the URL in it with the text you just copied: Once you’ve done that, you’re ready to bookmark anywhere on the internet! We’re taking you on a Scoop.it

Curation 84

Curation RSS Enterprise Management Content 84

seo.co

FEBRUARY 9, 2023

SEO Benefits of Blogging An active blog has many benefits, including: Helps your website get indexed more frequently, resulting in better organic search visibility and traffic. Provides discussion content for social media streams, and helps generate social signals when readers decide to share articles via Twitter or Facebook.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Optinmonster

APRIL 30, 2020

Get more organic search engine traffic. Devote more time towards making sales. You can even sign up with your Twitter, Facebook, or Google account. All you have to do to promote your post is to submit its URL. You can submit your URL and hope it gets some new attention. Growth Hackers. Social Media Today.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Build a website. Keep it updated. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Build a website. Keep it updated. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Alternatively, you can use the integrated search to add content by simply drag and dropping. 1) Storify. Store and repurpose content for later reposting.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Scoop.it

NOVEMBER 19, 2019

It can help turn your employees into your biggest advocates and your sales representatives into top sellers. Add the content URL to your Scoop.it Select to edit it and replace the URL in it with the text you just copied: Once you’ve done that, you’re ready to bookmark anywhere on the internet! We’re taking you on a Scoop.it

Curation 56

Curation RSS Enterprise Management Content 56

WebMarketCentral

AUGUST 3, 2009

A search engine just for faces. Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more. An easy tool for automatically creating music videos.

Tools 20

Tools Best Practices SEM Adwords 20

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Engineers are great at talking about technology, but not so great at translating the technology into business benefits that people actually believe.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

FEBRUARY 11, 2013

People definitely need more practice using URL shorteners. That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. You should probably include it in your tweet about your sale on hammocks. 6) Send out a tweet every 30 seconds.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28