Navigate the Channel

JUNE 7, 2023

Email marketing, social media and chatbots allow for personalization and interaction with customers in real time. 2 Social responsibility is one of the pre-eminent challenges faced across all aspects of business and society today. hours every single day, according to Hootsuite—which is more time than any other social platform.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Valasys

JUNE 12, 2019

The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints. The target audiences can also be further refined based on local SEO trends. 2) Predictive Analytics: .

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

ClearVoice

APRIL 12, 2021

It’s always frustrating when people with access to a new app or social media network declare themselves marketers when they’re simply plugging in information and hoping for the best. Social media usage. Favorite way to consume media. What trends are they most likely to follow? Household income.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. You can always get n number of permutations & combinations based on the latest trends operative in the market.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

OCTOBER 29, 2019

Learn more: How to Assimilate competitive Benchmarking in Social Media. Video-based content amongst the other marketing strategies is being leveraged by brands across all social media platforms. Ambassify, Oktopost, Social Reacher, Bambu & DrumUp are amongst the top employee advocacy programs.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. You can always get n number of permutations & combinations based on the latest trends operative in the market.

B2B 40

B2B Brand Identity Branding ROMI 40

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Valasys

OCTOBER 24, 2019

Trend analysis by monitoring the macro & micro-influencers & understanding the prime challenges within a niche is very important for B2B marketers to optimize their marketing methods. Learn more on: How to Assimilate Competitive Benchmarking in Social Media. Keep an Eye on the B2C Trends : . Wrapping It Up.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Content Marketing Institute

APRIL 23, 2018

Another way to approach performance data tracking is to consider the most common KPIs for each type of content you create – email newsletters, website articles, social media content , etc. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Click to enlarge. Click to enlarge.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Online Marketing Institute

NOVEMBER 8, 2010

All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Marketing Insider Group

JANUARY 31, 2013

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. The power of “social selling” is a great example. Successfully navigating the social media/social community landscape is a huge factor in influencing a customer’s technology purchase.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. The data analysis & interpretation for trend mining & analytics can be employed in content personalization. All omnichannel experiences are using multi-channels, however, not all multi-channel experiences are omnichannel.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 23, 2019

LinkedIn claims that this easy-to-use resource would equip the marketers to consolidate their multichannel & social media marketing strategies towards a better return on their marketing investments (ROMI) – delving into the comprehensive insights concerning audiences & specific niches within an industry.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Employ Influencer Marketing : Much like the other social media platforms, influencer marketing is very beneficial for promoting the niche-specific pieces of content on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 6, 2019

Nick Hajili wrote in the International Journal of Market Research: “Trust, encouraged by social media, significantly affects intention to buy. Focus on Visual Content : According to a study by HubSpot, 80% of the marketers use visual assets in their social media marketing. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 28, 2019

For the attendees live events provide unique opportunities for meeting new people, for sharpening their skilling & sharing exceptional insights on social media that their followers might not have ever heard of. That’s the backbone to a really successful event.”. B2B events marketing is a central theme to B2B marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 8, 2019

Amidst the talks of social media advertising & engaging prospects by getting them to like, comment & share, one may argue if Email Marketing is a bygone trend, which certainly isn’t the case. We, at Valasys Media, help our B2B customers with tailored B2B services.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). The strategies for architecting & sending personalizing Emails vary from simple to some of the most advanced ones. .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

SEPTEMBER 10, 2019

Driving positive Word of Mouth Marketing requires executing the cores of marketing correctly which includes optimizing the endeavors such as Inbound Marketing, Social Media Marketing , Content Marketing , Omnichannel Reputation Management & Product Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

Modern prospects start their buying journeys on diverse channels, including social media channels. According to William Harris, Founder & CEO at Elumynt: “ One of the best ways to get this content is from influencers – they know how to tell a story that fits the social media channel’s objective.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Convert

OCTOBER 25, 2022

We’ve also included some hints and tips based on the latest trends in online user behavior, such as QA-ing your website in dark mode. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Oktopost

NOVEMBER 12, 2020

This makes it much easier and quicker to manipulate your data, and from those results, identify patterns and trends in business performance so you can adjust accordingly. With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. .

Analysis 138

Analysis Enterprise Management B2B Marketing Lead Ranking 138

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic. drip campaign) emails.

ROMI 105

ROMI Paid Search Agency Opt-out Ad Frequency 105