DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Marketing Insider Group

JANUARY 4, 2021

It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Twitter makes sense, as well. Email marketing remains one of the best ways to create ROI. Hone and tweak your email marketing based on the data you collect on performance to ensure it’s providing ROI.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Measure Your ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Contently

JUNE 12, 2017

Thought leadership gets a lot of flak in marketing circles. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. Thought leadership has fundamentally changed in the age of smartphones and social media.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. In fact, it’s probably one of the reasons why you’re here. The Most Trusted Channel.

Social Media 315

Social Media B2B Thought Leadership Media B2B 315

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience. I would love to hear your thoughts! Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

ClickZ

FEBRUARY 24, 2023

Despite this massive investment, Meta continues to provide a remarkable ROI. By crafting a thoughtful and data-driven strategy, brands can leverage Meta to drive not only awareness but also engagement and conversion. Join the conversation with us on LinkedIn and Twitter. But it’s not just about choosing Meta.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Share thought leadership.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Oktopost

FEBRUARY 21, 2022

Statistics on Social Selling and Thought Leadership. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Others are better for quick and easy sharing, like Twitter.

Statistics 76

Statistics Paid Content B2B Thought Leadership Peer-to-peer 76

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Account-Based Marketing (ABM) is the practice of tailoring sales and marketing strategies to a particular account that can make a big impact on ROI. Go Multichannel.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

BOP Design

DECEMBER 21, 2021

Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Why bother with social media?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

FEBRUARY 4, 2020

But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. They can finally prove the value of their work in business terms and sit at the C-suite table with defensible ROI metrics. However, once you have an audience, they look to you for updates and thought leadership.

Budget Programs 303

Budget Programs Validation Work Management Allocation 303

Top Rank Marketing

JULY 21, 2023

SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JULY 30, 2019

However, driving real ROI (and proving it) can be tough. Doing so will put you as the marketer in the fast lane to success when content is being evaluated both internally (by executive leadership) and externally (by your prospects and customers). Brand and Thought Leadership. Final Thoughts.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. So-called “LinkedInFluencers” are a source of invaluable information and tips for B2B marketers, and the ROI on reading a few choice posts can be dramatic. Matt Bailey.

Linkedin 89

Linkedin B2B Thought Leadership Thought Leadership Work Management 89

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. Personalization is key for delivering better customer experiences, increasing loyalty and generating measurable lift in business results/ROI. Final Thoughts. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Sprout Social

APRIL 26, 2022

that come from the members of a company’s C-suite or leadership team—not just the CEO. It’s never been more important for brands and leadership to be transparent. So communications—especially external comms like thought leadership or speaking gigs—can be a tough sell. What do they want to hear from leadership?

Webinar Metrics 85

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 85

KoMarketing Associates

SEPTEMBER 22, 2021

Leadership buy-in is absolutely necessary to emphasize the importance of a content marketing strategy and this statistic shows that CMOs are making content creation a priority. Why This Stat is Important: When it comes down to it, ROI is going to be key in terms of justifying budget for content marketing. Final Thoughts.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Brand development – what about awareness building, thought leadership, or relationship building? Final Thoughts.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. This question can come from sales, company leadership or even be debated within marketing.

ROI 100

ROI B2B Thought Leadership Lead Ranking Lead Scoring 100

Pam Didner

AUGUST 4, 2021

But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process. Will KPIs be based on sales, ROI, etc.? Every leadership situation is unique, so it’s difficult to lay out a one-fits-all plan concretely. What are your top tips for the successful leadership of a marketing team?

Planning 120

Planning B2B Thought Leadership Leads Lead 120

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

KoMarketing Associates

JULY 23, 2019

Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers. In fact, ROI is 1.8X higher on Twitter for videos that work without sound versus those that do not. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Onalytica B2B

AUGUST 31, 2017

Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Do you have to rely on intuition and luck to turn your influencers into thought leaders? Your posts are more likely to be shared and your marketing list is growing.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be.

Social Media 86

Social Media Enterprise Management Media Work Management 86

Marketing Craftmanship

SEPTEMBER 2, 2014

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

SmartBug Media

JUNE 18, 2020

This is the secret of successful entrepreneurs like Sam Walton, founder of Walmart, who famously said of the 1990 recession: “I thought about it, and decided not to take part.” When lockdown orders are in place and festivals and business leadership conferences get canceled, redirect those budgets to digital content. The Takeaway.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Planning 102

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. AmyPioneerPress.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Craftmanship

JULY 1, 2014

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

Only B2B

AUGUST 25, 2023

This difference leads to a higher ROI, stronger customer relationships, and a more efficient use of resources. According to a study by the Alterra Group , 97% of marketers reported higher ROI with ABM than with any other marketing approach. Benefits of Implementing an Account-Based Approach The benefits of ABM are well-documented.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Zoominfo

JUNE 4, 2018

If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Twitter followers. Use this metric to strategize on future content offerings and bring those insights to leadership. Final Thoughts on Marketing Vanity Metrics.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Marketing Insider Group

NOVEMBER 10, 2020

Fred, what are your thoughts on this? Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. And once they are on board make sure that your marketing efforts are aligned with their data leadership and supported by proper governance.

Planning 316

Planning Analytics Enterprise Management Work Management 316