Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. No gates, no email address required. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Of course, because you’re a SMART marketer. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

DealSignal

OCTOBER 18, 2020

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. That’s where data enrichment comes in.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Consideration. No hard pitch.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 93

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. So why use single-touch attribution in a 21st-century marketing context? Why Use Single-Touch Attribution?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. Level the playing field between sales and marketing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Note: All of these SaaS products can be partner marketing opportunities as well.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. .

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Social Media.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. It also assists with top-of-the-funnel engagement as well. Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

DealSignal

OCTOBER 18, 2020

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. Level the playing field between sales and marketing.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59

The Marketing Blender

NOVEMBER 30, 2023

In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. You’re not alone.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. 73% of successful content marketers nurture subscribers, audiences, or leads.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127