Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

FEBRUARY 28, 2024

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. However, drawing the right signal amidst complex data patterns is challenging.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

OCTOBER 15, 2020

The Leader in Buyer Intent. By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. What do marketing and sales teams do with that signal? Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Low-Quality Leads Be Gone : Stop wasting time and resources nurturing unqualified leads.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. Bottom of Funnel: Decision The buyer has finally reached the last stage in her journey. But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What Do Human Resources Professionals Need From Their HRIS Software? HR pros and departments have leaned on human resources software (also known as HRIS [human resources information system]) to streamline their work and empower their colleagues for decades. .

Work Management 52

Work Management Marketing Management Resources Allocation 52

Only B2B

APRIL 30, 2024

This strategic approach prevents you from targeting the wrong audience and wasting resources on unsuccessful campaigns. Buyer Journey Stage: The B2B buyer journey includes multiple stakeholders at each stage (awareness, consideration, decision). What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Vision Edge Marketing

FEBRUARY 8, 2022

It’s very possible however, that there never was a deal to begin with. This is why it’s crucial to be clear about what makes a right-fit customer , map the customer buying journey , understand customer buying signals and behavior, sync your Marketing and Sales processes to the journey, and be diligent about win/loss analysis. .

Forecasting 192

Forecasting Lead Ranking Lead Scoring Marketing Proposals 192

Top Rank Marketing

FEBRUARY 7, 2024

By doing this in a timely and accessible way, they are better positioned to meet the expectations of increasingly self-service-oriented buyers. This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t.

Digital Transformation 129

Digital Transformation B2B Advertising Benchmark Gartner 129

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. The baseline signal of credibility is being brand-agnostic and user-focused. But that initial goodwill only goes so far.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

SalesIntel

APRIL 25, 2024

This means knowing the specific companies, industries, firmographics, and people that represent your best-fit buyers. To tap into the 95% of pre-active buyers, you need to know when those prospects are actively engaged and demonstrating buying signals — before your competitors do. After all, businesses don’t buy, people do.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup. It’s Not for Everyone.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. In fact, high-quality content and relevant outbound and inbound links are the two most important signals used by Google to rank your website for search. .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Leadspace

MARCH 22, 2023

By implementing a powerful Customer Data Platform (CDP) with profiling capabilities, we can easily create accurate and up-to-date unified buyer profiles – but once we’ve built these profiles, how do we determine which ones to spend money and time pursuing? Leadspace’s Revenue Radar TM : The 4 Buying Signals that matter.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Leadspace

APRIL 19, 2023

In our last blog , we discussed using Fit (propensity) models to determine the companies within your TAM who need your product, and how to determine which of those companies are actually ready to buy with Intent scores. Persona models enable you to find net-new contacts within accounts and identify the right buyers for your product.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Segmentation 62

Zoominfo

FEBRUARY 5, 2021

It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Leadspace

APRIL 5, 2023

Intent is a great way to time your engagement with companies that are expressing in-market buying signals in your products and solutions. A company might show high intent, but they’re not a good match for your product overall – pursuing such a lead can be a waste of time and resources.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams. No banner ads with pesky redirects.

Top of Funnel 109

Top of Funnel Activities Intent Signal Advertising Channels 109

Leadspace

MAY 15, 2024

Wherever we met you at the event, we truly enjoyed telling you about Leadspace and learning what kinds of problems sales and marketing teams are facing when it comes to operationalizing B2B buyer data. The fact is, creating and distributing highly-personalized content at scale depends on an accurate foundation of buyer data.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Zoominfo

JULY 25, 2023

At this point, the B2B buyer knows their pain points and is actively seeking a solution. When you start narrowing down the entire market to focus on your desired characteristics, you’ll be able to develop a tighter understanding of your total addressable market (TAM) and waste fewer resources going after leads that won’t pan out.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Leadspace

MARCH 29, 2023

You’ve already discovered your Total Addressable Market (TAM), identified your average deal size, and generated your buyer profiles – now you need to determine which companies to go after. With Leadspace, B2B sales and marketing teams can amplify buyer profiles across their TAM with predictive Fit scores. So what do we recommend?

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Paid Search Agency 62

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Share links to your blog content or explainer and how-to videos.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Webbiquity

MAY 30, 2019

That’s why it’s imperative to gather and analyze data to understand buyer needs and wants, and personalize messages. You can make your marketing more sophisticated by using behavioral signals (a person has visited your website, clicked on or bought an item, and so on). It’s smart to do the same with your blog posts.

Personalization 248

Personalization Planning Paid Search Agency Marketing Automation Services 248

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Leadspace

AUGUST 16, 2023

A persona refers to a representation of a user or buyer segment that is created to better understand and design for the needs, behaviors, and preferences of that group. Simply put, are they the right person to invest sales and marketing resources into? Custom persona models can also be built and leveraged for specific buyer use cases.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. This data helps sales and marketing teams prioritize their efforts and resources on prospects more likely to convert, leading to a higher return on investment (ROI) and increased revenue.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Stevens & Tate

AUGUST 29, 2022

Social signals (shares, likes and comments). Keep buyer personas in mind. To make sure that this happens, all of your content should cater to your buyer persona. A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as: Demographics.

Marketing Websites 81

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 81