Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing
Marketing Insider Group
AUGUST 10, 2020
Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs? We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.
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