Remove Intent Data Remove Research Remove ROMI Remove Segmentation
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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in. The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints. Conclusion.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Targeting specific niche-based audiences is easier.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan.

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How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The customers can also be segmented into clusters based on specific criteria for niche-specific targeting if required.

Cost 40
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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Social listening is amongst the most crucial components of audience research. A predictive content strategy in-turn is based on the first & third-party intent-data. &

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Research On Customer Search Behavior: Researching customer search behavior allows B2B companies to create hyper-targeted pieces of content. Tracing the researching habits of the prospects, their preferred devices for various researches viz. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: .

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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Drawing clear Boundaries to Define what Type of Preference Data is required & What’s Not : . Unless the customers begin their research online in some way or the other such as by browsing, clicking or downloading, the preference data is the only information that the marketers can rely upon. Wrapping It Up.