Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 162

PR Social Media Paid Content Media 162

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Tomorrow People

MARCH 7, 2012

The explosion of the internet and, more recently, social media, means that truly effective PR is a very different thing from gaining a few column inches. All you need to do is carefully target public relations towards them. Doing this allows you to reach your target audience in their favourite publications.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

MAY 11, 2010

The lessons below were summarized from this great presentation on Dropbox's growth and word-of-mouth success. Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. In others words, users couldn't rely on these solutions. In such a crowded market place, how did they do it?

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. I’ve worked with this team before on the Social Media Success Summit earlier this year.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If it is, we’ll include it in Viral Heat. If they are social media savvy, you can follow up via Twitter direct message. Viral Heat data includes location, wherever available.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Huptech Web

OCTOBER 13, 2023

To Conclude Introduction How many followers do you have on social media? From the digital hustle of social media and email to the star-studded partnerships with influencers and good old-fashioned face-to-face interactions, the channels for sharing your content are as diverse as your audience. 1000, 100K, or 1M?

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Martech Advisor

OCTOBER 18, 2019

Earned media is marketing by third-party entities that isn’t paid for. It is an outcome of a brand’s public relations and branding, and customer experience efforts. ” So, what do word of mouth (WoM) and going viral mean in this context? Advantages and Disadvantages of Earned Media.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

SEPTEMBER 23, 2010

link] [link] Natalie Farinacci New social media search engine: Kurrently Revolutionizes Real-Time Search with Twitter + Facebook Results [link] – by @jaybaer [link] George Canciani RT @jaybaer Monitoring Facebook is viable NOW, thanks to new real-time search via Kurrently.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Hubspot

JUNE 17, 2015

Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. 2) Sriracha. The result?

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Family, friends, colleagues.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

seo.co

DECEMBER 8, 2020

Social Media Marketing. Social Signals. Engagements on social media have increased in importance as signals of authority, and with every year, they seem to increase further. Google and other search engines take into account (pretty highly) your social media influence. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148