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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

Here are the details about Lee’s session: Wednesday, September 27 – 1:45pm Eastern Workshop with Lee Odden Presenting: You’re Doing SEO All Wrong: How to Optimize Content for Search Intent.

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Crescent Cardboard retains Stevens and Tate to Revamp Marketing Efforts

Stevens & Tate

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. It takes research and time.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

Or they work with event technology providers that offer a wide range of professional services , such as support with live production, live coordination, and solution configuration. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

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20 Instagram Reel ideas for all types of brands

Sprout Social

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Record some clips of your most popular products, like Lost Girls Vintage’s Reel below. Along with showing a hot item, they include a bit more information about the product and the designer.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script | B2B

A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting. When marketing asks for customer interviews , it’s often a heavy lift: they want a video testimonial or a case study where the customer shares product accolades.

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5 Ways Content Can Boost Customer Loyalty

Content4Demand

Host a workshop to connect your best customers with product experts. Most people enjoy being asked for their opinions, and many customers welcome the opportunity to earn some positive public relations by putting their business front and center. Hosting an event doesn’t require an Adobe Summit-level budget.

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