Writing on the Web

FEBRUARY 5, 2013

Send-Out cards, although printed, look as if they’re hand-written, and can be used to get the attention of prospects. Professional marketers are usually attempting to upsell you on more products or services. More often than not, they aren’t, however. I admit I don’t open any junk mail. I dump immediately in the trash.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 14, 2012

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. What do you think?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 1, 2010

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Question #4: What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. There you go, right?

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 15, 2010

They already have … just look at the herd mentality of Internet guru product launches. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. Are they able to use triggers to get us to buy stuff? And yet, I sense some changes afoot. They have antennae.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I believed that my writing products would sell themselves. Here’s my guess: most people don’t think their stories are good enough.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

MAY 26, 2010

Build trust with readers so they ask for products and services. If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. It can be overwhelming to come up with 3-5 blog posts a week that deliver high value to a wide variety of readers, for sure.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

APRIL 4, 2011

Buyers no longer go directly to vendors for information on products. That won’t look good to prospects… White Paper Details & Insider Secrets. Introducing the new buyer This is not new information. We all know that the way people consume information has changed. Add to a lense on Squidoo. Stumble upon something good?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

AUGUST 26, 2010

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? How can you use the status trigger to persuade people to use your services or products? Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

MAY 15, 2013

For example, do you want them to buy a product? What makes your product or service different than everything else out there? Why might the prospect not buy your product or services? Provide the main benefits your prospects will achieve (up to 10 bullet points.). Call a phone number? Be specific. What do they like?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100