SmartBug Media

SEPTEMBER 15, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

The Brit Agency

MARCH 24, 2021

Content is the very foundation of Inbound Marketing. The content on your website - whether it’s blogs, product pages or guides - all helps your organization to improve its search engine optimization (SEO) strategy and web authority.

Inbound Marketing 52

Inbound Marketing Content Marketing & Strategy SEO 52

Leading Results Rambings

MAY 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Because it changes/adapts based on the viewer.

Inbound Marketing 52

Inbound Marketing Content Education Marketing 52

Leading Results Rambings

MAY 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Because it changes/adapts based on the viewer.

Inbound Marketing 52

Inbound Marketing Content Education Marketing 52

Leading Results Rambings

MAY 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Because it changes/adapts based on the viewer.

Inbound Marketing 56

Inbound Marketing Content Education Marketing 56

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Navigate the Channel

AUGUST 3, 2023

Do you know how many phone calls your marketing is really driving? In previous posts, we’ve talked about basic email analytics , as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution.

Marketing Analytics Tools 65

Marketing Analytics Tools Product Ad Building Paid Search Agency 65

Digital B2B Marketing

AUGUST 7, 2012

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

SmartBug Media

JULY 20, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

SmartBug Media

JUNE 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Marketing Insider Group

MAY 1, 2012

If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. The simplest definition of Inbound Marketing is to attract new customers. And you can’t do that with boring, promotional content. As marketers, we have a product to sell.

Inbound Marketing 100

Inbound Marketing Search Marketing Social Marketing Buyer's Journey 100

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Provide (as many are) free versions of your product, or premium features, or extended licenses. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

SmartBug Media

SEPTEMBER 16, 2022

This INBOUND 22 recap article focuses on takeaways about emotions. Emotions affect our work as marketers: we can use them to compel buyers, inspire audiences, enrich communities, and energize people through empowerment. Watch the on-demand recording of the session (note that you must have an INBOUND 2022 Powerhouse Pass to view).

Product 52

Product Work Management Marketing Proposals Marketing Management 52

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 86

Communities Paid Search Agency Product Peer-to-peer 86

SmartBug Media

SEPTEMBER 18, 2019

But without distributors to push those products to a network of retailers, the manufacturer would be stocked with great products, but have no end users to buy them. There are very few channels manufacturers can use to get their products to market. Quick Recap: The Inbound Methodology.

Product 71

Product Inbound Marketing Paid Search Agency Content 71

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SmartBug Media

JULY 4, 2023

In an increasingly competitive market, it is essential to maximize your brand’s impact however you can. One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. The goals of inbound marketing are to build trust, establish credibility, and ultimately drive customer engagement and conversions.

PR 98

PR Planning Marketing Management Public Relations 98

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. Here are ten efficient ways to leverage inbound marketing for your business’s advantage.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing? Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them?

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Envy

JANUARY 3, 2024

You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy.

Inbound Marketing 71

Inbound Marketing B2B Marketing Marketing & Strategy B2B 71

Heinz Marketing

DECEMBER 11, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Why is Inbound Marketing important to B2B marketing?

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

SmartBug Media

JANUARY 16, 2023

If you’re a marketer in the B2B sphere, give yourself a pat on the back. Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. By leveraging B2B inbound marketing. New to inbound marketing? You made it! Don’t worry!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

SmartBug Media

JULY 20, 2022

At the heart of inbound marketing is a commitment to creating a variety of content that is informative, engaging, and helpful at each stage of the buyer’s journey. Good content increases a reader’s awareness of a problem, engages with a solution to that problem, and creates an overall excellent customer experience.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

Content Standard

SEPTEMBER 3, 2015

The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. Why are marketers struggling?

Inbound Marketing 40

Inbound Marketing ROI Content Marketing Advertising Agencies 40

Hubspot

APRIL 1, 2024

Want more content like this? Ask any salesperson if they get enough inbound leads. Every seller wants a strong, steady stream of quality inbound leads. So, let’s take a look at the trends sellers are reporting about inbound lead flow on RepVue , and three things you can do to still hit your targets.

Ideal Customer Profiles 58

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 58

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

Stevens & Tate

AUGUST 26, 2022

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. What is Inbound Marketing?

Inbound Marketing 116

Inbound Marketing Advertising Agencies Planning Paid Search Agency 116

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. For example, at HubSpot’s INBOUND 22, SmartBug featured a booth with the theme of plants, with “Rooted in Inbound Marketing” as our messaging. Imagine transporting them to another world with virtual reality, where they can see your product or service in action!

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

MKT1

AUGUST 7, 2023

” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. Stop making it so hard.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52