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21 Statistics That Prove Emotional Marketing Works

Spiralytics

This emotional marketing statistic underscores the need to speak to your audience at eye level, whether it be through relatable imagery or accurately translated copy. This emotional marketing statistic shows how much emotion plays a considerable role in a consumer’s buying decision and how it can actually make or break your campaign.

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Podcast Marketing Statistics for Businesses

Spiralytics

Here are a few podcast statistics that cover the specifics of this marketing format. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

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Integrate Sales and Marketing Software to Streamline Processes

Act-On

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. When the two platforms work together, magic happens. Once your sales and marketing software is working together, alignment between teams should be easier.

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65+ Statistics About Artificial Intelligence

Zoominfo

We’ve compiled more than 65 statistics about artificial intelligence. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). 72% of business decision-makers say AI can enable humans to concentrate on meaningful work ( source ). Keep reading! The State of AI in Business.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

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30 Shocking Influencer Marketing Statistics

Zoominfo

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Typically brands work with influencers who have a large, dedicated following, particularly on social media. 30 Shocking Influencer Marketing Statistics. Take influencer marketing for example.

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The ROI of personalized experiences: Process measurements

Martech

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

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