Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). Is the information about our products and process readily available to all and are relationships with our clients stronger than ever? To succeed, organizations need to transform themselves so that social networking, collaboration, and transparency are part of the fabric of the organization.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

OCTOBER 23, 2012

So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Not only that, but fully harvested, they can physically allow you to be smarter than you are on your own.

Social Media 80

Social Media Media Social Networks Wikipedia 80

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? To break it down, this is how social selling works: Rather than spending time on cold, outbound prospecting, you focus on generating conversations and engagement throughout the sales process.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.   Not sure I get it. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. Years ago, I would have advised them to ignore FB and focus on more targeted social networks. In fact, I would argue that B2B has been a leading force in this area, in recognition of the importance of prospect education and thought leadership in the complex selling process. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Hubspot

APRIL 6, 2018

That's important, because it was that type of ad that allegedly played a role in the aforementioned efforts to share divisive content on Facebook (and other social networks) that could have ultimately influenced the 2016 U.S. presidential elections.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways. But it’s not a regime change.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   A macro trend that is evident when one considers the outgrowth of micro sites, micro blogs, and micro social networks over the past couple of years.    Undoubtedly, SaaS architecture is proving to be an enabling technology for marketing and sales processes. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Are there social networks where you get paid for referring others?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Are there social networks where you get paid for referring others?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Hubspot

MARCH 26, 2018

Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. This program simplifies and expedites an otherwise time-consuming process -- especially for larger websites. Your link building queue looks like this: Image via BuzzStream. Moz's Pro Tools.

SEO 101

SEO Tools Domain Wikipedia 101

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Social Buyer Persona Listening. . 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Follow @TonyZambito.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Contently

OCTOBER 26, 2016

Wikipedia will get flagged, but for the most part, fact-checking is just starting to gain widespread traction in content marketing, where supporting evidence can take a backseat to promotion and brand awareness. Yet in sponsored content, that exploration process may not be as thorough.

Paid Search Agency 60

Paid Search Agency Content Marketing Peer-to-peer Work Management 60

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is? How do you sort out the Big Data of content marketing?

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Biznology

DECEMBER 19, 2012

Understanding how this process works at different levels and aligning your decisions to that can be instrumental in having a successful roll-out at your organization. On the other side, you should reach out to those on their way up the technology trigger or close to the hype peak early in the process to generate and keep the momentum.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.

Social Media 80

Social Media Media Wikipedia PR 80

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). What is going on today is B2B buyers are expecting more social experiences.  B2B marketing and sales has lived in a neat framework centered on the purchase transaction. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Product/Service/Process Innovation. There’s a saying in marketing that we always waste half of our marketing budget, we just don’t know which half.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Buzz Marketing for Technology

JUNE 27, 2008

Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. The Hidden Power of Social Networks. Wikipedia KM Entry: Further Reading. Process (57 posts). Social Computing (26 posts). Social Networking (22 posts).

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

chiefmartech

JANUARY 16, 2017

I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

Customer Experience Matrix

JULY 16, 2009

This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), Ramping from that to tracking millions of individuals is likely to uncover serious bottlenecks. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Smashmouth Marketing

MAY 1, 2009

I think social networking is a misnomer, it's Networking 2.0. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

I think social networking is a misnomer, it's Networking 2.0. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

OCTOBER 5, 2011

Image via Wikipedia. Then some are internally processed by the conscious mind and made sense of. The social media role, so far. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ ″ would look like. ” is always in our minds. Creating and Coding.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Social Media 100

Social Media Communities Wiki Work Management 100

Ambal's Amusings

MARCH 18, 2010

Mapping Content to the Buying Process - Slidecast. First what is B2B viral marketing? By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. B2B Lead Generation Benchmark Study 2009.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I started experimenting with social bookmarking sites like Digg, del.icio.us A recent post on your blog discusses using blogs for social media. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Paul Gillin

SEPTEMBER 8, 2010

The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? A good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing. If you need an answer to a question where do you turn?

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40