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AI-powered martech releases and news: May 23

Martech

As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company. These processes include creative production, media and commerce functions. The aim for WPP Open is to use AI to optimize marketing solutions for brands while automating agency processes.

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Unique SMS Templates to Get Your Subscribers More Engaged in Your E-Commerce Business

SmartBug Media

SMS strategy is an essential channel for any e-commerce business to focus on—especially knowing that it is a fairly low-lift opportunity to drive revenue and repeat business. million e-commerce businesses in Canada and the United States alone, many of whom are deploying SMS. How will you measure the success of your SMS efforts?

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular. Klaviyo Klaviyo is an ecommerce-focused platform with powerful features for email marketing, SMS marketing and customer segmentation. Email: Business email address Sign up now Processing.

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5 Strategies to Manage Window Shoppers and Drive Conversions

SmartBug Media

Offer coupons that don’t carry over: This often happens through coupon codes sent through email or SMS. Driving conversions with window shoppers is a slow but steady process. Provide sample products. Communicating with the customer through email or SMS and shaping the messaging around buyer objectives.

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How to Hire a Sales Development Representative

Oktopost

B2B sales success depends on, first, generating leads, then screening them for their intent to buy – a process known as qualifying. The person in your organization responsible for spearheading these efforts is known as a Sales Development Representative (SDR), tasked to keep your pipeline full by driving the sales outreach process.

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Five tools that can help you break free from data paralysis

ClickZ

In this post, we’ll cover five solutions that can help marketers overcome data paralysis by automating and streamlining the process of collecting, cleaning, managing, and analyzing customer and business data. Sample Insycle dashboard—source: Insycle. Solution #1: Clean CRM data with Insycle.

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CRM Software Selection Guide?

TrustRadius Marketing

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Below, we explore all the main factors to consider in the decision-making process. The selection process might be the hardest part of buying a CRM service. What is a CRM? Could you use task automation?