AI-powered martech releases and news: May 23
Martech
MAY 23, 2024
As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company. These processes include creative production, media and commerce functions. The aim for WPP Open is to use AI to optimize marketing solutions for brands while automating agency processes.
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