Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Brands have been particularly successful in using surveys to provide recommendations for products and services.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . Customers will continue opening, clicking, and buying products and services driven by marketing emails. What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Top 10 email clients overall. in April to 48.6%

Privacy Protection 91

Privacy Protection Privacy Email Marketing Personalization 91

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Trade Press Services Newsletter

AUGUST 4, 2022

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. for B2C vs. 10.3%

Privacy 144

Privacy Privacy Protection Business Case Studies 144

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Webbiquity

MAY 16, 2023

UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. All of the alternatives below have stronger privacy protections built in. If GA4 will meet your needs going forward, great!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Customer Experience Matrix

MAY 11, 2019

He dialed LOST – League of Strayed Travelers – a service that spanned multiverses with enough cross-traffic to establish cooperation. This is a world where privacy has been taken very seriously. In the same way, we still have search engines and social networks and ecommerce, but they don’t personalize their services.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Martech

AUGUST 27, 2021

Good morning, Marketers, and how are your customers trying to “hack” your products and services? The post Where to begin with privacy: Friday’s daily brief appeared first on MarTech. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Privacy 112

Privacy Work Management Marketing Management Privacy Protection 112

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. It’s not just data privacy legislation that’s changing the game for email. Marketers can no longer use personal data without restrictions. Security bots may inflate click rates in email reports.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Contractual Requirements in Service Provider Agreements. If you’re getting overwhelmed reading this, check out the step-by-step instructions we’ve laid out below to help tackle compliance with the new privacy law.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Martech

JULY 5, 2023

The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. billion for privacy violations The decision. The ruling says users’ privacy interest overrides the “legitimate interest” argument of Facebook to personalize ads. Dig deeper: EU fines Facebook $1.3 Why we care.

Rules 108

Rules Facebook Privacy Protection Gartner 108

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Contractual Requirements in Service Provider Agreements. What Do All These Privacy Laws Have in Common? Breach Notification. 25 May 2018.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Navigate the Channel

JULY 12, 2023

For example, some email service providers (ESPs) count unsubscribes as opens because the email technically must be opened for a user to unsubscribe. And if images aren’t enabled, open rates can be measured differently by individual email service providers and brands. Twisted logic, yes, but a valid open rate metric? Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

FEBRUARY 16, 2023

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The standards will remain open for public comment for 60 days, until April 17, 2023.

Privacy Protection 96

Privacy Protection Advertising Agencies Privacy Vendors 96

Litmus

DECEMBER 10, 2021

Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. Great question!

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Benchmark Email

SEPTEMBER 1, 2021

As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September.

Advertising Benchmark 98

Advertising Benchmark Privacy Protection Privacy Email Marketing 98

illumin

FEBRUARY 8, 2024

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. Even more than they value privacy, customers demand and have come to expect security.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 111

Paid Search Agency Privacy Work Management Marketing Proposals 111

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60

Litmus

APRIL 18, 2024

and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). Switching email service providers is notoriously costly and difficult, particularly when it comes to transferring the gold-mine of data between one platform and another.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR analogs. Other duties. Other laws.

Advertising Agencies 139

Advertising Agencies Privacy Paid Search Agency Privacy Protection 139

Martech

MARCH 16, 2022

They need quicker service to implement rapid transformation. What we’re reading: On the subject of privacy, marketers experienced a rewind last week when HBO was slapped with a class action lawsuit alleging that it was sharing the viewing histories of its HBO Max subscribers with Facebook.

Privacy Protection 98

Privacy Protection B2B Privacy Conference 98

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52