Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. As we’ve noted, there are a lot of different strategies, and the outcomes will depend on the ones you choose. This gives us some clear aims to base a strategy on. Different approaches work for different businesses, but we’ll come to that.

Social Media 105

Social Media Social Marketing Media Planning 105

markempa

DECEMBER 30, 2008

The team also used their blog to write stories on subjects that had the potential to go viral. An example: They conducted a poll of Twitter followers about potential names for the company newsletter.     Modified press release strategy for blogger coverage.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Leads can come from marketing (think a webinar that requires a form fill) or sales (think cold outreach). Learn the critical skills needed to land top prospects Develop a contact strategy and carefully timed plan for outreach so you can ensure high-value prospects engage. Hype them up Everyone wants to go viral.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

The Effective Marketer

MAY 3, 2011

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Without solid customer data, cross channel strategies become increasingly difficult to implement. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Biznology

MARCH 20, 2018

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

Paid Search Agency 84

Paid Search Agency Advertising Agencies Social Media Classified Ads 84

Brightedge

MAY 16, 2021

He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. See how to maximize the SEO value of press releases with this checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Ambal's Amusings

APRIL 29, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! They can be on blogs, twitter, or research sites. Become a client.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Metrics should be in place to ensure performance is measured – something that becomes critical if the task at hand may impact the overall results of a marketing campaign. United States License. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. As we’ve noted, there are a lot of different strategies, and the outcomes will depend on the ones you choose. This gives us some clear aims to base a strategy on. Different approaches work for different businesses, but we’ll come to that.

Social Media 52

Social Media Social Marketing Media Planning 52

Content Standard

JANUARY 7, 2017

The results have been mixed: while some companies instantly found audiences waiting for them online, others have failed to gain the traction they might have anticipated. Between webinars, Q&As, instructional demos, special announcements and other formats, there are plenty of options to choose from. So let’s get started.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Outbrain

JULY 1, 2019

Growth hackers focus on cost-efficient ways to exponentially increase the business, using tools such as content marketing , social media marketing, viral marketing and PPC advertising. The more diverse your channels, the more opportunities there are to capture disparate audiences and to maximize your growth hacking results.

B2B Marketing 34

B2B Marketing Tips B2B Funnel Advertising 34

Vidyard

DECEMBER 9, 2015

It boosts email click-through rates and on-page conversions. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. Plan your goals before pressing record. Dive Deeper: Aligning your Video Strategy to the Buyer Journey.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

The Effective Marketer

JUNE 13, 2009

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Vidyard

JANUARY 7, 2015

9am – Arrive at the office First things first – check that email! Once you’ve filtered out the 200 spam emails, cheerful messages from companies you’ll never work with, webinars that aren’t relevant to your industry, and newsletters you don’t remember signing up for, you’re left with a big to-do list.

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Effective Marketer

JANUARY 11, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Slides can be seen below. United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Use this morning time to read press releases and check in on what new things your competitors have announced. I also meet with the Social Media Managers at other companies to explore cross-promotion strategies.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Optinmonster

APRIL 27, 2020

” That line makes for a killer movie, but an equally awful marketing strategy. That’s why we’ve created this list of 15 of the best strategies to promote your product. But before we dive into our product promotion techniques, let’s look at one key component of your product promotion strategy.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. An assessment like “How Does Your Marketing Strategy Stack Up?”

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Whatever works for your business is what you should do.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

Simply press CTRL+SHIFT+K. 4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. 10. Create new emails without your mouse: this is a quick and easy one. A new task window will open up waiting for your input. United States License.

Planning 100

Planning Product Effectiveness Tips 100

Online Marketing Institute

JULY 31, 2012

Webinars Events. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Webinars, Content & Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Basically, it’s everyone’s intention to tell their story and to share it.

Social Media 115

Social Media SEO Marketing Websites PR 115

SmartBug Media

MARCH 9, 2023

To promote your business and keep up with the ever-evolving landscape, we want to help you understand how you can leverage each type of media in your strategies and make the best of them. Do you want to discover how you can cultivate your audience, drive traffic, and achieve marketing goals this year? Keep reading.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Hubspot

APRIL 28, 2010

Let's do a brief reality check, then work on our content creation strategy. we actually resemble nothing so much as those legendary lab rats that endlessly pressed a lever to give themselves a little electrical jolt to the brain. Aren't they the key to viral marketing? Here's my content marketing strategy. Soccer Mom's?

Advertising Agencies 28

Advertising Agencies Content Marketing Paid Search Agency Content 28

Online Marketing Institute

JUNE 30, 2009

Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (..)

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Sword and the Script | B2B

JUNE 14, 2022

A recent survey commissioned by Brightcove and conducted by the research firm Ascend2 got me to thinking about video again. Researchers polled 305 B2B professionals working for organizations in the U.S. Most marketing videos aren’t going viral. click image for higher resolution).

Cost 91

Cost B2B Marketing Video Marketing Planning 91

Online Marketing Institute

JANUARY 4, 2011

Run polls and surveys on your blog 19. Create contests (which goes along with your poll/survey idea) 35. Take the results of your polls or survey and turn them into a blog post. Take the content, expertise and network contacts that you have developed from your blog and produce a Webinar. Ask questions 34.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. Whatever their strategy, the following 10 companies' campaigns were truly memorable to us, and they're definitely worth a second look. you could, too!

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Moz

JANUARY 16, 2019

They produced marketing guides and weekly webinars to transform initial attention into new leads: They also created free marketing tools to give prospects an interactive way to continue engaging with their brand: In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57