Webinar: How GE Keeps a Huge Audience Coming Back for More
Contently
OCTOBER 27, 2016
“I basically ignored press releases and focused one hundred percent on storytelling. Today, GE Reports has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Kellner has really taken his strategy beyond the blog.
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