Brandwatch Marketing

OCTOBER 5, 2020

PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. In the end, if a blender company can regularly go viral , a lot of companies don’t have an excuse. We have a webinar on ROI and paid social that will give you some points to start off with. Run social-led competitions and promotions.

Social Media 52

Social Media Social Marketing Media Planning 52

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. How to put the "Viral" in B2B Marketing Viral Campaigns?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Ardath Albee Recommends.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Online Marketing Institute

JULY 31, 2012

Webinars Events. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Webinars, Content & Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

APRIL 27, 2020

Webinars are a cool alternative to starting a podcast. That’s because, with a webinar, you don’t need to create new content every single week. You can simply write one webinar script and do a weekly live recording. The other benefit to a webinar? Ready to build your webinar but not sure which software to use?

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Online Marketing Institute

JUNE 30, 2009

Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. That is value. Remember, a good blog (like all good Marcom) is all about the audience and never about the author.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Sword and the Script | B2B

JUNE 14, 2022

Most marketing videos aren’t going viral. When I saw the traction that video had earned, I began embedding it in relevant blog posts and product press releases. There’s an element of social proof to a video with that level of attention, which is a great fit for PR. click image for higher resolution).

Cost 91

Cost B2B Marketing Video Marketing Planning 91

Huptech Web

OCTOBER 13, 2023

Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Webinars and Virtual Events: Hosting your own or partnering with other brands for broader reach. Social Shares: When folks love your content so much, they can’t help but share it on social media.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Online Marketing Institute

JANUARY 4, 2011

Take the content, expertise and network contacts that you have developed from your blog and produce a Webinar. So there it is, over $750,000 from Blog entries, PDF, paperback, and conferences. How could you adapt this model to your industry? Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Moz

JANUARY 16, 2019

They produced marketing guides and weekly webinars to transform initial attention into new leads: They also created free marketing tools to give prospects an interactive way to continue engaging with their brand: In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Organizations are also utilizing webinars, live video, and ephemeral video content to cater to different content consumption preferences. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

JULY 5, 2023

How can my e-commerce store go viral on TikTok? I own a PR firm and am sending emails to press promoting a female-owned antique business making $2 million in sales. For example, I used the PR firm example in the previous prompt, but entered a new one where I only asked about AI in marketing technology.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

APRIL 27, 2021

They didn’t own printing presses. You no longer needed to own a printing press. Online events—webinars—started in 1996. Virtual event platforms evolved beyond webinars. Social networks allow you to amplify that content across your network, the influencer’s network, and virally to entirely new audiences.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list! Great list from @jaybaer! Great list from @jaybaer!

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Deloitte University Press ). Is social media displacing PR? B2B PR Sense Blog ). Which explains a lot. iMedia Connection ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Deloitte University Press ). Is social media displacing PR? B2B PR Sense Blog ). Which explains a lot. iMedia Connection ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

ClearVoice

MARCH 3, 2020

When you realize content fuels all inbound marketing efforts, from blog posts and whitepaper downloads, to social media updates and instructional webinars, content creation becomes an immediate marketing priority. | #ContentMarketing Click To Tweet. This includes press passes, conference admission fees, association memberships.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Magisto

SEPTEMBER 23, 2019

DM can be used for customer service, for example, to solve a problem that a user is experiencing privately, or to provide personalized solutions that wouldn’t be relevant to everyone, and therefore, don’t need to be public, or it can be used as a PR tool, to contact influencers, other brands and so on. Back to top). Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Magisto

OCTOBER 3, 2019

Content marketing can come in many ways – articles, videos, newsletters, e-books, webinars, podcasts, and more. PR (Public Relations) – The gathering of images, charts, information, figures, infographics, and so on that is made to help a company maintain or improve its excellent reputation through paid or unpaid media.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. I see Twitter for branding working in only the rarest of examples.

Twitter 147

Twitter CRM Business Paid Search Agency 147