Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 So, why is it free? Like Be the first to like this post.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. Simply press CTRL+SHIFT+K. A new task window will open up waiting for your input.

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector.

Social Media 60

Social Media Social Marketing Media Planning 60

WebMarketCentral

DECEMBER 9, 2009

What tools are available for cost-effectively monitoring brand conversations across social media sites? For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. How NOT to pitch a blog. [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. At one point, Digg was the poster child for Social Media and Web 2.0 We talk about tools. There’s like trees crashing down everywhere and you know, like, you get a lot of press because of that right. Alison: …tools out there. Listen Now. Find us on iTunes: [link].

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Discover PMIs credentials and career path tools. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. That will give you an idea of demand.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

Only a handful of articles have appeared in the academic and public press about PLEs since the term gained currency in 2004. These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0 All the while, the individual may wish to link selectively to an evolving parade of Web 2.0

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 23, 2008

Wikis as a Tool for Collaborative Course Management. course materials over the World Wide Web. as Blackboard and Web CT have become the norm for. world, wikis have emerged as a tool that may. management systems as a tool for disseminating. use a wiki as a course management tool, and shares. Search JOLT.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

DECEMBER 13, 2010

Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. Additionally, an overwhelming majority are tasked with contributing to industry press. Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40