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How Younger Generations are Disrupting B2B Buying

Zoominfo

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

Buy 130
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Crisis Drives Innovation: Businesses Release More Products than Last Year

Zoominfo

Offer expansion centers on the introduction of new features, technology integrations, and services to a product line. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. Source: ZoomInfo. Source: ZoomInfo. Source: Zoominfo.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition.

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The Definitive Guide to Market Intelligence

Zoominfo

Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process. Interviewing sales reps or customer service personnel will provide unique, firsthand information about your buyers and industry. What do they do differently than your company?

Planning 140
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Retention Red Flags: How To Tell A Customer Won’t Renew

Zoominfo

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

Money back Get paid Cash Dollars Price Big bucks Credit or Debit Profit $$$. Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it. It can be difficult, especially with limited resources and pressing deadlines.

CAN-SPAM 264