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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.

Don’t They Know Who You Are? Why Reputation Management is Crucial


He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Write an article (or articles) for Google Knol on topics pertaining to your product or service. How To Be Seen.

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

It’s easy to exclude companies that provide basic B2B lists ( D&B , , Netprospex , ZoomInfo , etc.) LeadSpace is closing that particular gap by developing a service, soon to enter beta testing, that will do a monthly scan of a client’s customer records. Pricing is based on the number of records either enhanced or provided in prospect lists, and starts around $25,000 per year. My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. Here’s what I found.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

As discussed in this comparative analysis of B2B data providers , the Internet has spawned new competitors like Jigsaw and Zoominfo and enabled self-service list procurement and instant download. The ten providers included: Demandbase , idExec , Jigsaw , Lead411 , NetProspex , OneSource , SalesGenie , Selectory , Zapdata and ZoomInfo. Watch out for list hustlers - If the price sounds too good to be true, then it probably is. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. branches).

Getting More Out of Each Click with "Post-Click Marketing"


While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). Pricing starts at about $300 per month.

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

I'm not saying they're identical: BrightTalk lets you upload your slides rather than sharing the screen of your PC, which makes it more reliable, and seems to offer some promotional services too. So you’d want to look more closely at both paid services before making a choice. external demographics, preferences, contact names: the best practice here is to supplement internal data with external sources such as D&B, Hoovers, LexisNexis, ZoomInfo, etc. This will also bring up a roundtable discussion from Tuesday, which I think was interesting as well.) But I digress.