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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. This tailoring may include insertion of data directly into a message, such as “Dear {first name}.” Or it may use data-driven rules to select contents within the message, such as “show a ‘see demonstration’ button to new prospects and a ‘customer service’ button to current customers”. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide. Hopefully the result is worth the effort. The fundamental challenge was two-fold. Awesome!

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Write an article (or articles) for Google Knol on topics pertaining to your product or service. How To Be Seen.

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) LeadSpace is closing that particular gap by developing a service, soon to enter beta testing, that will do a monthly scan of a client’s customer records. Pricing is based on the number of records either enhanced or provided in prospect lists, and starts around $25,000 per year. My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. Here’s what I found.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

Zoominfo may be the best known vendor in this field, although there are many others. Results can be posted back to the original sources or be presented to external systems in pretty much any format or interface: HTML, XML, CSV, ODBC, JDBC, HTTP, Web service, and the rest of the usual alphabet soup. The price seems reasonable, given the productivity benefits that Denodo should provide: $27,000 to $150,000 per CPU based on the number of data sources and other application details. Whether this is literally true or not (and who could know?), Denodo was founded in Spain in 1999.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). Pricing starts at about $300 per month.

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

I'm not saying they're identical: BrightTalk lets you upload your slides rather than sharing the screen of your PC, which makes it more reliable, and seems to offer some promotional services too. So you’d want to look more closely at both paid services before making a choice. external demographics, preferences, contact names: the best practice here is to supplement internal data with external sources such as D&B, Hoovers, LexisNexis, ZoomInfo, etc. This will also bring up a roundtable discussion from Tuesday, which I think was interesting as well.) But I digress.