The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? PPT should complement the presentation not encompass it. Happy 25th birthday! Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

OCTOBER 8, 2012

A good example might be that presentation one of your executives delivered at the trade show. But if you take the presentation, and add a few more slides to it in order to emphasize a key message, or if you take that message and link it to a video or an eBook that reinforces the story, then you are creating continuity.

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. Then, the webinar details like duration and presenters are all the way to the bottom. Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

NOVEMBER 18, 2011

Voice: how do you present yourself, your look and feel. It helps with maintaining consistency, in presenting a unified front whether is via an eBook, a video, or a presentation. Values: what do you stand for and how you behave? Promise: what differentiates you from everyone else? Why are you relevant?

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

AUGUST 10, 2014

Well, there isn’t a better starting place than the SlideShare presentation put together by HubSpot on this very subject. But let’s say you do want to put in place a marketing org chart that makes sense and resists the test of time, even if it’s just for 12 months.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The Perpetual Demand Creation. Lead Nurturing.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 18, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 6: Focus on opportunities rather than problems Have you ever run a marketing campaign that didn’t present any problems, hiccups, or unforeseen obstacles? United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 7, 2011

From the discussion thread I liked two presentations that were shared, posted below. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I got a couple pages worth of notes from her presentation. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JUNE 29, 2011

Get on the presentation agenda. If you’re presenting a session at the show (like item number 3 of the MarketingProfs list says), then try to promote the session at your booth. It’s a good basic list to get you pointed in the right direction (and I’ll add my two cents right after): Start planning early.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

MARCH 15, 2012

Give to the new intern to make a few copies and spread around the office and present your team members with a copy printed in nice paper. Use it as a reminder and as a checklist. Click below to view and download it. What do you think? I would love to get your feedback.

Rules 100

Rules Content Paper Order 100

The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. The key is to keep it nice and clean. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 29, 2009

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 14, 2010

Sometimes we just need to be reminded of the obvious so that we can focus on the essential. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JULY 26, 2011

“Jen, I have reviewed the presentation for the webinar and here’s what you need to do: a) add the company logo to the master slide (upper left corner); b) replace slides 3 and 5 with the new ones I mention in my notes; c) review once more for grammar and style; d) send to John for formatting by Tues noon.&#.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

APRIL 3, 2012

Why not use this opportunity to present the newly acquired customer with great content they can use and share? Welcome Email or Letter: Typical emails or letters welcoming new customers after they purchase a product or service fall short of delivering anything of value.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

NOVEMBER 12, 2019

Since I’ve taken many falls and learned along the way how to work with analysts, I wrote a blog post on Medium based on a presentation I recently gave at the Product Marketing World conference. Check out the full post here: [link]. I hope this helps you review your current A/R plan or put together a brand new one.

Product 20

Product Planning Advertising Mediums Marketing & Strategy 20

The Effective Marketer

MAY 9, 2011

Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) How you think about what content is for your company will determine how big this role is. Website And the list could go on a few more bullets. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 30, 2012

More importantly, you’ll be ahead of other candidates if you show that you are aware of the following terms, topics, and technologies: Webinars : you should attend a webinar to understand what the experience is like, and if possible present a webinar as well.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

APRIL 30, 2013

First, the author presents the reader with the AIDA framework, a model that every marketer should know. Lead Gen Basics. As I said earlier, this book focuses on the basics of lead generation. Having said that, I think the book is missing a couple of important topics.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

First, the author presents the reader with the AIDA framework, a model that every marketer should know. Lead Gen Basics. As I said earlier, this book focuses on the basics of lead generation. Having said that, I think the book is missing a couple of important topics.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JUNE 13, 2009

Will I get sales calls from each company that is presenting a class? Whether Inbound Marketing University ends up delivering a great program or just more sales presentations, I will let you know throughout the week as I take their classes (probably more archive classes than live ones, for my free time during the day is fairly limited).

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

MARCH 9, 2010

The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting. If they had bolded some of those names it would have drawn attention to that part of the copy making it easier to read and more compelling.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MAY 18, 2011

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Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? Well, for one I’m interested in controversy and believe that dissident voices can often give us great insight into what we thought was a certainty. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 13, 2012

The most important content to present on the initial launch of a business site is the overview. Instead, identify the content you must have for launch, and then schedule the content you want to have for future phases of the project. Go from General to Specific over Time.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

APRIL 6, 2011

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Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 22, 2010

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 23, 2010

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Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100