The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Walker Sands

MAY 20, 2024

As a marketer, properly navigating and promoting your presence at these events can help solidify your position in your industry and maybe more importantly, help drive leads for your sales team. However, you can also leverage your existing marketing partnerships to maximize the value of every conference.

Conference 98

Conference PR Demand Thought Leadership 98

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. In this blog, we explore the opportunities that lie ahead for PR professionals.

PR 62

PR Forecasting Campaigns Analysis 62

SmartBug Media

JULY 4, 2023

In an increasingly competitive market, it is essential to maximize your brand’s impact however you can. One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. PR focuses on managing the reputation and image of a brand or individual through strategic communication.

PR 98

PR Planning Public Relations Marketing Management 98

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Guest post by Nina Petrov.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with us! Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Walker Sands

MAY 8, 2024

PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022. jordan_fisher. #ad

PR 124

PR Work Management Paid Search Agency Planning 124

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Social media? Let’s dive into some of the key insights.

PR 52

PR Media Ad Building Word of Mouth 52

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Owned media is part of the inbound methodology where you publish content on your website or social media channels. The original PR goal was to land one placement (e.g.,

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The campaign was a huge success; over 6 million social posts included the hashtag.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

PR 117

PR Media Transparency Startups 117

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. And since PR is about relations, ensure your company introduction is attractive.

PR 89

PR Public Relations Brand Identity Branding 89

Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. In today’s competitive business landscape, harnessing the potential of PR to support your sales efforts is a necessity.

PR 62

PR Touchpoints Sales Cycle Email Campaigns 62

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Collect social insights Audience insights are the foundation of better brand positioning. Artificial intelligence is here to stay.

Marketing AI 114

Marketing AI PR Work Management Marketing Management 114

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. They must also have closed a seed or Series A funding round and be invested in ESG (energy, social and governance), clean or green tech, or social good/social justice. Applicants must be U.S.-based.

PR 95

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 95

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 79

PR Public Relations Brand Identity Branding 79

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. And it may be spilling over into B2B.

Social Media 85

Social Media B2B Marketing Social Marketing Emarketing 85

Champion Communications

JULY 7, 2023

The trouble in the B2B world is that it is an all too often overlooked form of marketing. Being quick with content creation and having an efficient sign-off process in place can make a big difference! Amplify on social media: Social media is a great tool when it comes to newsjacking.

PR 62

PR Broadcasting Social Media Act-On 62

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Take Spotify, for example.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Walker Sands

JUNE 21, 2022

When Walker Sands acquired March Communications in 2021 , we were excited to scale our award-winning B2B marketing solutions in Boston, a city that consistently ranks as a top venture capital and technology hub. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Marketing Insider Group

AUGUST 8, 2018

Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. The post How to Recover from a PR Scandal appeared first on Marketing Insider Group. The post How to Recover from a PR Scandal appeared first on Marketing Insider Group.

PR 126

PR Customer Surveys Social Media Social Marketing 126

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. The transition has already begun. It’s time to diversify.

PR 163

PR Twitter Public Relations Youtube 163

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 93

B2B Marketing Social Marketing Planning B2B 93

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125