Content Standard

AUGUST 29, 2019

Every marketer knows there’s a fair share of tension between public relations and SEO teams. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers.

PR 84

PR Outreach SEO Brand Identity 84

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Webbiquity

APRIL 20, 2017

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Relevance needs to be prioritized.

SEO 230

SEO PageRank Paid Search Agency Digital Marketing Funnels 230

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. Image / quote via SEO by the Sea.

Link Building 120

Link Building PR SEO Ad Building 120

Webbiquity

AUGUST 1, 2023

Bake-In SEO Your website design should incorporate search engine optimization (SEO) from the earliest stages. Share relevant and compelling content, and interact with social media users who engage with the posts. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

NOVEMBER 8, 2021

Smart marketers who manage SEO or inbound marketing have been doing this for years but it’s worthy discuss and add some additional context. Audience Insights Drives Relevancy. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. Let me explain.

Buyer's Journey 345

Buyer's Journey PR Content Analysis 345

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Martech

NOVEMBER 29, 2021

That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner. Bespoke link-building strategy – Make sure they’re proposing link-building tactics to build topically relevant links for your industry. 7) Digital PR.

Link Building 110

Link Building Work Management Marketing Management Service 110

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Directive Agency

MAY 29, 2023

Looking for ways to boost your SEO performance with AI? 4 exceptional use-cases that have taken 80% of our SEO tactics to new heights. Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business. The outcome?

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

seo.co

JANUARY 9, 2023

When you see “new big thing in SEO” in an article title, you have every right to read with skepticism. SEO is fraught with ‘new things,’ ‘big things,’ constant change, too much hype, and a lot of misinformation. This is not to say that existing SEO practices are dead, nor are they less important.

SEO 102

SEO Keywords SERP Aggregators 102

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Create branded content today! Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Conductor

JANUARY 4, 2022

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). However, the truth is that SEO was taken for granted in the past because sometimes it works the way you want, but other times, it doesn’t. Top 3 reasons SEO is’t going anywhere in 2022.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

KoMarketing Associates

SEPTEMBER 14, 2017

Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. Create Relevant and Unique Content.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Conductor

DECEMBER 9, 2019

That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward. Reputation management used to be reactive—it was usually about repairing damage to a brand’s public image, or generating positive attention in the wake of bad PR. Create content for other outlets.

Work Management 93

Work Management SEO SERP PR 93

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Webbiquity

MARCH 3, 2017

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. So it’s more important than ever to ensure your website ranks highly for relevant keywords. When you link to other websites, ensure it is a useful link. Comment spam.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience. Find relevant data.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. What is SEO and what does it mean for companies selling B2B? Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Zoominfo

NOVEMBER 20, 2023

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

seo.co

FEBRUARY 15, 2021

Foreign or international SEO refers to the method of optimizing your website and search presence for a global audience. While international SEO might seem like an alien idea, it’s not as different from traditional SEO as you may think. Does Your Business Need Foreign SEO? Lower number (supply) of total competitors.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Conductor

AUGUST 24, 2022

SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. Why SEO project management matters. Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Producing high-quality and relevant content isn’t easy, let alone producing it consistently. Inadequate resources.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Audience relevance: Porch is about connecting people to home renovation contractors. Short-term benefits.

PR 71

PR Content Marketing Case Studies Content 71

Convince & Convert

SEPTEMBER 25, 2015

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. SEO is all about boosting your company in search engine rankings, but you can’t step all over your brand during the climb. SEO Brand Destroyer No. SEO Brand Destroyer No.

Tactics 165

Tactics SEO Lead Scoring Lead Ranking 165

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 152

PR Google Press Public Relations 152

ClearVoice

MAY 14, 2024

The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Content researchers collect data, statistics, facts, and insights relevant to a specific topic. The Problem Jerome’s TV presence wasn’t enough to boost organic SEO and improve website traffic. Solid research.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. A lot of what I have written over the last 9 years is still relatively relevant and salient almost a decade later: evergreen ! Don’t Rely on Others to Keep Your Words Alive. I’ll find and revive them.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

seo.co

FEBRUARY 2, 2021

The good news is that there are ways to ensure that your SEO performance and rankings won’t be adversely affected when revamping a website. Why Consider SEO When Rebranding A Website? SEO is a vital aspect to consider when rebranding your website. From an SEO standpoint, these are known as citations. Be mindful.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Convince & Convert

MARCH 6, 2015

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. SEO is a constantly changing landscape. This will make your next SEO audit easier.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And then finally, I found some marketing groups and they explained that you have to have enough results to be statistically relevant. Role of Press Releases in ranking higher in SERPs. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100