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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Relevance needs to be prioritized.

SEO 230
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How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. SEOs, we call this relevance. Video Transcription.

Domain 68
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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. But don’t forget industry-specific communities where target markets may visit to discuss relevant technologies and business needs as well. Organizational Business Listings. What About NoFollow?

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SEO Isn’t Mystical

SugarCRM

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance.

SEO 50
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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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The Rules of Link Building - Best of Whiteboard Friday

Moz

Is it relevancy? So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. It's like digital PR.

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Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

Moz

And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that's highly popular to this day. It's incorrect that 302s don't pass PR," which is a very short answer to a very long, technical question. John said, "No. That's a myth.

PR 50