WebMarketCentral

APRIL 3, 2008

You Can't Win if You Don't Play More than half of respondents reported that their company either doesn't use PPC advertising at all or spends less than than $500 per month on paid search advertising. Your website is very often the first, or at least the second, impression that your prospects get of your organization.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

JUNE 18, 2008

B2B companies were building websites, sending out email newsletters and buying ads on trade publication websites well before their B2C counterparts in many if not most cases, and were certainly active in all of these areas before 2000. comparing PPC to SEO conversions, with a goal of maximizing both).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 22, 2008

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Google could manipulate natural search results based on a company's PPC activity , but ultimately probably has something a bit more sophisticated in mind.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 1, 2008

As with Maslow's pyramid, Eisenberg's maps out progressive levels of website impact, from being merely functional to truly persuasive. How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

FEBRUARY 23, 2007

ThinkMetrics CEO Brandt Dainow recently wrote a piece for iMedia Connection on the Worst Website Measurement Mistakes. Item #1 above is obviously what you'd like to maximize, while item #2 you'd prefer to minimize (immediate exits represent wasted PPC spending). 2) Leave the site (bad).

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

DECEMBER 8, 2008

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 27, 2008

by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. Who's In Your Audience or Community? tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

OCTOBER 16, 2007

The philosophy behind the product is simple: between your website, analysts, publications and social media, prospects can now learn pretty much everything they want to know about your product or service before ever contacting you—except the price. WMC: Who do you view as your competitors, and what separates your offering from theirs?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 20, 2008

Organic SEO vs. PPC? Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 11, 2009

Depending on factors like the the difficulty of SEO-ing for a particular phrase and the per-click cost, PPC clicks can sometimes be less expensive than those "free" organic visits. What you get with a paid ad is immediate gratification and more direct control of which spot your ad appears in. SEM = more keywords per page.

PPC 20

PPC Paid Search Agency SEO SEM 20

WebMarketCentral

DECEMBER 29, 2009

What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. How do search engines treat different forms of keywords?

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? Word of Mouth, Online Reviews Most Influential in Purchase Decisions by Marketing Pilgrim Jordan McCollum summarizes a recent study by Rubicon Consulting which explores the biggest influences on purchasing decisions and consumer perceptions of various websites.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20