Martech Advisor
NOVEMBER 25, 2019
But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.
Oktopost
DECEMBER 19, 2022
Phishing Attacks. Step 2: Be Transparent with Your Audience and Customers. Phishing Attacks. The goal of a phishing attack is to extract the username and password of your social media account using a fake link, containing malware. The latest transparency report of LinkedIn shows that they blocked 11.9
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Litmus
FEBRUARY 5, 2024
Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).
SalesIntel
JANUARY 8, 2024
This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach. Ultimately, these updates signify a pivotal moment.
Vision6
SEPTEMBER 13, 2023
This type of formatting is often used in unsolicited, deceptive, or phishing content. We know an extended link isn’t flattering but it shows your business is being transparent and your intentions are genuine. This can ensure that your email communication is trustworthy, transparent, and meaningful.
Sprout Social
DECEMBER 5, 2022
Boosts transparency. Brands that don’t shift to a new business model of transparency are not only at risk of losing consumer trust—they’re at risk of creating a crisis for themselves. 86% of Americans believe transparency from businesses is more important than ever before. Increasing transparency always comes with risks.
Litmus
JULY 15, 2022
Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).
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